Vote for your Brand of the Year 2023
Marketing Week ReportersThe shortlist for the Marketing Week Awards 2023 Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
The shortlist for the Marketing Week Awards 2023 Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
Five brands have been shortlisted for Brand of the Year at the 2023 Marketing Week Awards, with the winner to be announced in November.
Almost a quarter of FMCG products were bought under offer in the four weeks to 15 July, as retailers turn to promotions to boost sales.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
No7, Soap & Glory, and Liz Earle are brands with equity in their own right, says No7 Beauty Company marketing director Richard Bowden, who says treating them as such will help unlock future growth.
Our marketing columnist reviews the recent controversy over the driving range of Teslas and revises his assessment of the company’s market orientation.
We arm you with all the numbers you need to tackle the week ahead.
Consumers tend to care more about who has created a piece of content (the brand) rather than how it was created.
A complete overhaul of its brand architecture is just one of the ways RS Group is embracing the new role that marketing has to play in the B2B business.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the importance of putting strategy first to elevating the position of marketing, it’s been a busy week. Here is my take.
Booking.com expects to spend less on marketing this year as its focus on efficiency and ROI continues.
Airbnb’s strong brand, built through a focus on top-of-funnel activity, means the business is able to keep its marketing spend as a percentage of revenue at the same level year after year, says CEO Brian Chesky.
The social platform’s global marketing lead emphasises the need for a balanced approach, particularly in times of economic uncertainty, and the importance of backing up success with evidence.
Meta will ask EU users to consent to targeted advertising, a move which could limit marketers’ ability to personalise ads on its platforms.
‘Next Stop, McDonald’s’, the follow-up to its high-performing ‘Fancy A McDonald’s’ ad, achieves a “good” branding score but falls short of its successor, according to data from System1.