Bud Light backlash: AB InBev reports 14% volume decline in US
Niamh CarrollAB InBev outperformed analysts’ expectations but was weighed down by a 14.1% decline in volume sales in the US, with its CEO saying consumers want “beer without the debate”.
AB InBev outperformed analysts’ expectations but was weighed down by a 14.1% decline in volume sales in the US, with its CEO saying consumers want “beer without the debate”.
Since spending £2m on its brand relaunch in May, Pets at Home’s growth is “encouraging”, says its CEO Lyssa McGowan.
With the objective of reframing as more than a breakdown service, the AA conducted a brand diagnosis to understand its place in drivers’ lives. It has also switched to become more long-term focused, bringing its private equity owners along with it.
The newspaper ad engaged readers with an effective combination of headline, image and copy, according to Kantar’s The Works study.
Kraft Heinz’s Q2 results showed gross profits margins up by 180 points to 33.3% as its CEO promised more investment in marketing and innovation.
CEO Gavin Hattersley claims Coors Light and Miller Light together are now 50% larger than Bud Light since last year.
The effectiveness of online ads hasn’t always been entirely clear but there is now solid evidence they are more than pulling their weight.
Doug Martin has been at the company since he joined as an intern, which has allowed him to acquire the “completely different skillsets” of growing brands and enabling new ideas.
The entrepreneur and marketing industry advocate passed away at her home on Sunday after a long battle with cancer.
Sky Sports’ marketing director Dave Stratton credits the business’s Marketing Excellence Programme for proving the value of marketing and helping it secure greater investment for this year’s campaign.
Diageo upped marketing spend by almost 6% in the last year, driving strong growth for brands like Guinness and Johnnie Walker. Despite the uplift, spend increased at a slower rate than previously.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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