Levi’s CEO: The brand has ‘never been stronger’
Having a strong presence at global events such as Coachella has helped to drive “brand heat”, says Levi’s boss Michelle Gass.
A combination of “brand prominence” in culture, a pipeline of innovation and continued momentum in its global direct-to-consumer channel has played a key role in Levi’s strong Q2 results, according to CEO Michelle Gass, who said brand momentum is up 2% on an adjusted basis.
Speaking during an earnings call for the brand’s Q2 results today (27 June), which saw Levi’s post net revenues of $1.4bn (+8% year on year), Gass said the brand has “never been stronger”, noting that unaided brand awareness remains well above competition across most markets globally.