Intuit Mailchimp CMO: Marketers’ use of AI should be ‘second nature’
“Humans do the why and AI does the what,” says Michelle Taite, who believes marketers should forget trying to define their artificial intelligence ‘strategy’.
Rather than seeing artificial intelligence as someone else’s responsibility, marketers should use AI in every aspect of their lives so it becomes “second nature”, argues Michelle Taite.
Indeed, the Intuit Mailchimp CMO believes using AI should be as natural a habit as Googling.
“Saying ‘I want an AI strategy in marketing’ is a bit misleading, because AI is moving at such a pace that a lot of people want to say: ‘This is what we’re going to do’ but it’s going to change tomorrow,” she states.
“For me, the strategy for AI is to get your team into a mode of constant experimentation.”