Market Research Viewpoints
The Market Research Viewpoints Supplement is available to view – please click here
The Market Research Viewpoints Supplement is available to view – please click here
Blockbuster is introducing 99p per night DVD rentals in a bid to revive its high street film rental business in the face of increasing online competition.
O2 has launched a new platform that allows its customers to give the company feedback on pre-launch products and in turn make those consumers feel more engaged with and loyal to the brand.
Breast Cancer Care is to turn London Euston train station into a “digital news hub” as part of its activity for Breast Cancer Awareness Month.
Next is investing more in “new and developing channels” in the UK as it found these are delivering increasing effectiveness.
While some tension is normal, shared goals and data-driven strategies can bridge the gap between B2B sales and marketing teams.
The retailer turns to its archive for inspiration for its largest marketing campaign to date, celebrating the return of the ‘Never Knowingly Undersold’ price pledge.
Brands in emerging categories often have to be disruptive in how they approach product, price and place to create value in unchartered territory.