Marketers frustrated by lack of career opportunity
A significant proportion of marketers feel let down by a lack of options for furthering their career.
A significant proportion of marketers feel let down by a lack of options for furthering their career.
Survey reveals marketers are overworked and undervalued.
Marketers at FMCG brands take home the highest salary on average (£47,106), according to Marketing Week’s Career and Salary Survey 2015.
The gender pay gap persists across all levels of seniority in marketing, according to Marketing Week’s Career and Salary Survey 2015, with men earning 21% more than women on average – equivalent to an extra £7,298 each year.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From new research revealing the key skills B2B marketers feel they are lacking to John Lewis reviving its ‘Never Knowingly Undersold’ price promise, it’s been a busy week. Here is my take.
Dentsu research into B2B buyers finds that brand building is becoming increasingly crucial to win contracts in the B2B world.
Marketing and finance are often portrayed as adversaries, but having worked in both agencies and as an investment analyst, Martin Deboo argues marketers are misguided in how they attempt to build understanding with finance.
An investigation by the CMA has provisionally found that Google’s market dominance and “self-preference” could harm thousands of UK publishers and advertisers.