Marketoonist on why AI is a tool
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Dentsu research into B2B buyers finds that brand building is becoming increasingly crucial to win contracts in the B2B world.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Klarna claims it is reaping the rewards of embracing “practical AI” to make its business – and employees – “more efficient”.
Some 80% of brands are worried about agency usage, according to research from the World Federation of Advertisers.
The Information Commissioner’s Office has cracked down on Sky Betting and Gaming, which is owned by Flutter Entertainment, for processing personal information and sharing with adtech firms without consent.
The Very Group has launched a retail media proposition that claims to give brands the ability to turn “data into action”, according to the brand’s CCO Jessica Myers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here