Marketoonist on AI-generated sameness
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The fracturing nature of globalisation, the importance of nostagia and Gen Z’s interest in living for today are all identified as areas to watch for brands in Ipsos’s annual survey of 50,000 people across 50 different markets.
Suntory Global Spirits whiskey brand Basil Hayden saw sales and brand health metrics grow after it ditched its most recognisable asset, its “bib” label.
Since launching equal parental leave in 2020, Innocent has fostered a more inclusive culture and enhanced its employer brand, says people lead Sophie Wilson.
Marketing has become very serious – but a dollop of humour can do wonders for effectiveness and doesn’t have to come at the expense of your brand message.