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Best use of Market Research, Analytics and Insight

Hiscox – The most disastrous campaign ever – Total Media
Keep Britain Tidy – How behavioural science and a stalking duck persuaded the unpersuadable – VCCP
KFC – We heard you – Mother
Revlon, Mitchum – Giving gamers the power to skip a shower – iProspect
ScotRail – Journeying beyond expectations: ScotRail’s go by train adventure
Transport for London – How TfL harnessed the power of ‘double empathy’ to get drivers thinking differently about their speed – VCCP & Wavemaker
Vodafone – Vodafone pathways – Dentsu
Wickes – Voice of the customer