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Unilever’s acquisition of Colman’s of Norwich this week means Leo Burnett, Procter & Gamble’s lead agency, is unlikely to hold onto the 4m account (Register MEAL). Leo Burnett picked up the Colman’s business in July last year (MW, July 29). The account will probably go to one of Unilever’s roster agencies which include Ogilvy & Mather, J Walter Thompson and SP Lintas. Meanwhile, Van den Bergh Foods sales director Peter Midwood will head a high-level management team to oversee the integration of Colman’s and Unilever…
…Bass has bought Robinsons Barley Water From Colman’s for 103m. Robinsons spent 5.7m with Bates Dorland last year (Register-MEAL), which is already a Bass roster agency.
A Leeds Permanent spokesman confirms all advertising will be reviewed after the merger with the Halifax takes place on August 1. The 21m Halifax work is handled by Bates Dorland and the Leeds, worth 3.2m, is handled by Abbott Mead Vickers.BBDO (Register-MEAL).
Kraft Jacobs Suchard says it has not made a final decision about the appointment of an agency to handle the launch of its Entenmann’s cake brand, which has been test-marketed through some Tesco outlets for a number of months. Kraft will not reveal a shortlist for the account.
J Walter Thompson won the Umbro worldwide account in a pitch handled by JWT Manchester business development director Grant Mercer, but has had to resign it after JWT simultaneously won the account for Nike Asia.
TBWA has been forced by the Broadcast Advertising Clearance Centre to drop an ad for Nissan which parodies Baywatch.
The Bank of Scotland is searching for a Scottish ad agency as it approaches its tercentenary next year. The bank’s advertising has been handled piecemeal for the past few years.
Snickers, the Mars brand, is to sponsor next year’s Euro ’96 European football championship and the 1998 World Cup in France.
KFC’s new national TV campaign positions the
fast-food outlet as the place to feed the family on the cheap. A 30-second commercial, ‘Will’ by Ogilvy & Mather, features a family which has been left just 9.99 by a wealthy relative. Their disappointment vanishes, however, at the prospect of a 9.99 Family Feast at KFC. The ads break on Friday.
