Nokia unveils Windows Phone devices
Nokia CEO Stephen Elop formally unveiled the manufacturer’s first Windows Phone devices, the Lumia 800 and 710, this morning, dubbing the launch a “new dawn” for the embattled company. Read the full story here.
Nokia CEO Stephen Elop formally unveiled the manufacturer’s first Windows Phone devices, the Lumia 800 and 710, this morning, dubbing the launch a “new dawn” for the embattled company. Read the full story here.
Luxury fashion designer Karl Lagerfeld is to launch an affordable womenswear line that will be exclusively available online, in a bid to broaden the reach of his fashion brand.
Former MySpace CEO Michael Jones has said that the ailing social network should have relaunched as an “entirely new brand”. Read article here.
BA’s new-old strapline is a clever idea, but passengers would prefer it if it stopped talking about great service and just started doing it. I note that British Airways is reviving its traditional strapline ’To fly. To serve’. Presumably that means its staff are going to stop being grumpy and start being smiley. That will […]
Pre-testing can be a useful tool for brands, but working out how to deploy it as part of a wider effectiveness agenda requires thought.
From embracing the creator economy to making the Draft a cultural moment, the NFL is six years into a strategy aimed at showing the “human, compassionate and youthful face” of America’s national game.
For the last four years our industry has been discussing the demise of cookies, almost never stopping to ask whether they were truly a good idea in the first place.
Having a strong presence at global events such as Coachella has helped to drive “brand heat”, says Levi’s boss Michelle Gass.