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Veracity of political ads to be tested by group calling for more regulation
Not-for-profit, politically neutral group Reform Political Advertising has mobilised a panel to review factual claims in all parties’ ads in the run-up to the general election.
Reform Political Advertising (RPA), a not-for-profit, politically neutral pressure group seeking to develop a regulation system for political advertising, has formed an executive panel to demonstrate its proposals.
The panel will seek to demonstrate how the regulation of fact-based claims in political advertising could work during a general election campaign. Electoral advertising is a major source of misinformation and disinformation that is of great concern to voters, according to RPA.
Alex Tait, cofounder of Reform Politcal Advertising, says the organisation is unusual in the pro-democracy space because it was founded by people with marketing and advertising backgrounds.
“It was founded because we find it ridiculous that if you are advertising Whiskers you have various sets or rules to adhere to, to ensure accuracy in your communications, but if you’re creating election ads there is nothing. You can say anything, and most people don’t realise that,” he tells Marketing Week.