‘Why wouldn’t you?’: Marketing leaders on the rise of outsourcing
Josh StephensonMore marketers are outsourcing than not – but should this be a cause for concern?
More marketers are outsourcing than not – but should this be a cause for concern?
Gender biases are still ever present in advertising models, which could be impacting brands’ capacity for creativity.
A brand on the incline, Lucky Saint’s marketing director credits her time spent at Coca-Cola as influencing her approach to building brand consistency.
David Hills is looking to a simplified structure, and more straightforward messaging to communicate its “uncompromising value”.
The latest GfK consumer confidence barometer suggests that consumers are trying their hardest to find reasons for optimism ahead of the holidays.
As we approach the end of year, I look back at the key stories that have defined the industry in 2023, offering my view on what they mean for you. From tensions with finance to searching for growth, it’s been a busy year. Here is my take.
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Just two remain in the battle to be crowned Marketing Week’s campaign of the year 2023. Vote for your favourite between TSB and Guinness.
From Barbie’s brand extension and the Bud Light controversy to Tesla’s price drop and the rise of AI, Marketing Week’s trusted columnist reveals his biggest marketing moments of the year.
The UK’s two major discounters reported significant success over the festive period, with a focus on both pricing and product having driven sales.
Clothing retailer Next has delivered better than anticipated full price sales in November and December, which it attributes to investment in its online services.
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Taylors of Harrogate marketing lead, Dom Dwight, is taking on the newly created role of strategy and innovation director at the business, as it looks to meet the challenges of the future.
Supermarket chain Tesco has posted “strong” results for its third quarter and Christmas period, which it ascribes primarily to its focus on value.
As category leader, AB InBev believes it has a responsibility to grow beer as a whole, and is using a major partnership between the Olympics and non-alcoholic product Corona Cero to do this.
The online supermarket has revealed increases in active customers and volume growth following a step change in marketing strategy.
We arm you with all the numbers you need to tackle the week ahead.
Primark owner Associated British Foods says the business spends “every day… worrying about whether we got the right price points”.
Celestyal is investing €2.5m in doubling its marketing team from six to 12 in order to build brand awareness and drive the boutique operator to the next level.
The delivery company has been named the winner of the latest edition of The Works thanks to strong ad performance in a difficult digital environment.