Superdrug on ‘shaking up’ the health and beauty loyalty market
Josh StephensonSuperdrug’s Matt Walburn on why its VIP Rewards scheme will entice customers to use its app and why the brand prefers digital channels for marcomms.
Superdrug’s Matt Walburn on why its VIP Rewards scheme will entice customers to use its app and why the brand prefers digital channels for marcomms.
The Ireland-based fashion retailer attributes investment in its digital offering for better-than-expected performance in the face of high street challenges.
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Food business Princes embarked on a journey to ‘dial up’ the focus on its brands, which include Princes seafood and Napolina, in order to drive distinctiveness and win market share.
Diageo has increased its marketing investment by 60% since 2017 and intends to continue to step up this spend, despite lowered projections for its profit and sales.
Stretched businesses are making their budgets go further by hiring in a CMO for a day a week, while marketers themselves are eyeing up the opportunity to tap into variety.
TV has long been one of marketers’ preferred ad channels, but its importance has declined massively over the past year, according to Kantar’s latest Media Reactions report.
A sizeable minority of marketers are either adopting an ad-hoc approach to tracking effectiveness or limiting their audit to once yearly. Worse still, some respondents to our survey report that they’re not carrying out any effectiveness analysis at all. The reasons are many and varied but chief among them, a lack of confidence in their capability.
A LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Waitrose head of marketing Emma Isaac will join the bank as its first chief marketing officer at the end of October.
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Marketers are too quick to jump on tactical and short-term solutions rather than carry out a proper diagnosis of why customers are leaving their brands, says Virgin Media O2 director of customer experience Marie Feliho.
Inglis joined Sage in 2022 after a decade-long stint at John Lewis.
Domino’s says sales dipped in January but its CEO stands by the decision to “hold back” marketing spend, so it can put more investment behind a raft of upcoming launches, including a £4 lunch deal and its loyalty scheme.
From the persistent data skills gap to rampant restructuring, the Marketing Week Career & Salary Survey reveals how teams are evolving in 2024.
Former Co-op customer director Ali Jones joined the fashion retailer last April and is on a mission to turn the brand around.
From social media hype to the hybrid working debate, Marketing Week’s Career & Salary Survey explores how marketers’ attitudes to work are evolving in 2024.
According to employees, the marketing department is being taken more seriously than prior to the launch of revamped streaming service ITVX.
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Just 12% of marketers, surveyed by Marketing Week on LinkedIn, think their industry or team “definitely” has the required level of financial skills.