How the role of content is changing in 2024
Marketing Week PartnerThe rules of content marketing are evolving faster than ever – here’s why.
The rules of content marketing are evolving faster than ever – here’s why.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Adidas increased investment in marketing by 9% in the first quarter as it looks to build “brand heat”.
Claiming the brand has “carried the business forward” in its push to become more than home search, Zoopla is taking a “scientific” approach to allocating marketing spend.
Fresh from qualifying for next season’s Champions League, Aston Villa is embarking on a complete club rebrand in a bid to go global.
We arm you with all the numbers you need to tackle the week ahead.
A new report from the DMA sheds light on how marketers are measuring marketing effectiveness, revealing a misplaced focus on campaign metrics but improvements elsewhere.
Both brand building and performance advertising are vital for growth, but it’s a mistake to try to do two jobs at once, argues effectiveness expert Les Binet.
Hailing the company’s “laser focus on low prices”, CEO Alex Russo says the value retailer has no interest in retail media.
Despite all the noise brands are making around women’s sport, too few are putting their money where their mouth is and really backing female athletes and teams.
Grocery price inflation has now been falling for 16 consecutive months, finds Kantar data, but it was not enough to drive more than lacklustre growth in the grocery sector last month.
The electrical retailer is expecting “longer-term benefits” from a bigger investment in brand marketing, as it chases fame and improved consumer trust.
The furniture company is taking a novel approach to attracting new talent to its organisation.
Genius Foods, the UK’s largest gluten-free food manufacturer, is to launch a marketing campaign to extend the brand’s appeal to health conscious consumers in a bid to make it products more mainstream.
Thomas Cook has appointed a chief executive from outside the travel industry to lead its recovery strategy.
Start-up brands must base their business on passions and values, according to Jerry Greenfield, founder of Ben & Jerry’s ice cream brand, who says that just having a good business idea is not enough.
Global concern over the state of the economy is dragging ad spend down, finds Nielsen.
MySupermarket, the grocery comparison site, is to launch its first TV campaign, the first of a number of marketing initiatives designed to boost awareness and use of the site.
A study of girls aged between eight and 18, seen exclusively by Marketing Week, reveals that email, mobile phones, online chat, internet searches, social networking and gaming form an intrinsic part of life for this generation.