B2B firms failing on social media
Russell ParsonsBusiness to business firms are wasting millions on social media strategies that do not fully exploit the opportunities the channel offers, according to a report.
Business to business firms are wasting millions on social media strategies that do not fully exploit the opportunities the channel offers, according to a report.
Royal Mail is to start including the controversial “delivered by…” mark on direct mail from next month, part of a strategy to increase the visibility of the mail service’s brand in the face of increased competition from rivals.
Toyota has recalled a further 1.7 million vehicles worldwide following safety fears over leaking fuel systems.
Heinz is pushing its health message with a £4m fairytale themed campaign to highlight that its baked beans contribute to the recommended five fruit and vegetables a day.
Whether fast fashion means throwaway trends or quick turnaround of product, one thing is for certain and that is that speed is key to the success of any high street fashion outlet. Slow and steady is not an option anymore. In our cover story this week, we looked at Forever 21’s “extreme version” of fast […]
Facebook’s debut on the Nasdaq on Friday meant that the largely positive and optimistic vision held by marketers has been supplemented with an entirely different, and I would argue more critical, perspective from the international investment community. The $104bn question is whether the brand is worth anywhere near that. In terms of the oldest media […]
Mars, which owns the Galaxy, Maltesers and M&Ms’ brands, has published its marketing code for the first time in an effort to raise awareness of its “principle-based” business to a broader audience.
Metro Bank chairman Anthony Thomson tells Michael Nutley how he used the retail model and his experience as a marketer to create a customer-focused business that is like no other bank.
The Competition Commission has provisionally given the go-ahead for beleaguered Thomas Cook to form a retail travel agent joint venture with the Co-operative.
Our brains are rewiring in response to the trend for consuming several media simultaneously, say scientists. This has far-reaching implications for marketers, who must find ways to grab the attention of a new type of consumer, who, while a natural multi-tasker, has a much shorter attention span.
Growth in search marketing spend is forecast to slow this year as marketers choose to shift their digital budgets to mobile and social channels, according to a report.
Greggs is partnering with Moto to open motorway service station stores, as part of its ongoing expansion drive.
Point-of-purchase advertising can be taken for granted, but it is a vital item in the marketing toolbox. Matthew Valentine speaks to a panel of experts about trends and developments.
The first fast.MAP/Marketing Week Effectiveness Tracker looking at retail brands reveals that TV campaigns only work if advertisers support them with direct marketing activity. A catchy television ad is a sure-fire way for a brand to be remembered, but it doesn’t necessarily lead to money in the bank – that is down to a solid […]
What makes Volkswagen a legend and Tesco a myth? The relationship between a brand’s marketing and the actual consumer experience, according to research seen exclusively by Marketing Week.
It’s currently cheaper, highly targeted, delivers results quicker and is taking over the world: how many more reasons do businesses need to mobilise their search offering?
BlackBerry’s position as the dominant smartphone brand in the under-25 age bracket is potentially at risk from HTC, according to research by GfK.
The basics of search – pay per click and search engine optimisation – still hold true, but social media and mobile browsing bring new layers of complexity.
Fewer than one in six marketers use data as the main guide in decisions. Are the rest shooting in the dark, or just drowning in raw information?
Michael Nutley, editor-in-chief New Media Age and Reputation Online talks about digital strategy.