Post-delivery directing pays off
Jo RobertsWhile the DMA couldn’t control how its pre-recorded comment was used in a Panorama programme about junk mail, it could influence how the story was picked up afterwards, says Jo Roberts.
While the DMA couldn’t control how its pre-recorded comment was used in a Panorama programme about junk mail, it could influence how the story was picked up afterwards, says Jo Roberts.
The energy suppliers that have announced price hikes are adopting a low key approach to countering the swell of negative perception that followed news of the increases, a tactic tipped to be short-lived as the big six turn to data-driven marketing initiatives to rebuild trust.
Budget retailer Aldi retains the fastest growing supermarket crown as shoppers tighten belts further in reaction to negative economic headlines, according to the latest Kantar Worldpanel supermarket share figures.
Setting up marquees at air shows and hosting launch parties for games and cookery competitions are some of the tactics companies are using to get out and meet their target audiences of young people and their parents
Another week, another privacy dispute involving an internet corporation. This week, it’s Google in the firing line after the European Union (EU) criticised the search engine giant for its use of personal data.
Brands that make their British origin the focal point of their marketing have surged up a new list of the 50 most valuable home-grown brands seen exclusively by Marketing Week.
New research suggests a permanent shift in shopping habits that is creating a market which leans either to low-cost or premium brands. The mid-market must act fast to present their own value positioning.
Seb is Marketing Week’s agency specialist.
The supermarkets always appear to be in some stage of price war, but Waitrose isn’t front of mind when you think of the constant tit for tat the others engage in over price. Until now. The high-end supermarket has launched its biggest ever price driven campaign this week, which falls alongside Tesco’s Price Drop, Asda’s […]
British Gas has announced an energy bill price hike for customers, which is likely to spark a slew of price-led marketing campaigns from competitors before they too raise their own charges.
CEOs at major brands should take on a Steve Jobs-esque interest in marketing at their organisations, rather than just delegating all responsibility to a senior marketer, according to Apple’s veteran agency ad executive Ken Segall.
Yellow Pages owner Yell Group has formed a global alliance with Microsoft to broaden its digital offering to small to medium-sized companies.
Marketing Week’s new look Research and Insight Summit has confirmed that 70 senior delegates from the UK’s leading brands will be attending.
News International’s rival newspaper groups are preparing a range of marketing initiatives to entice former News of the World readers and advertisers over to their titles.
Asda hopes to double grocery orders made on mobile devices with the introduction of a revamped digital platform that allows shoppers to switch between desktop, tablet and smartphone devices.
Coca-Cola has retained the top spot in InterBrand’s 100 “best” brands in a list dominated by technology brands.
Manchester United has been named the world’s most valuable football brand for the second successive year, while city rivals and Barclays Premier League champions Manchester City have broken into the top ten leading teams for the first time, according to a study.
Read a profile with Google UK chief executive Matt Brittin in next week’s Marketing Week. Google co-founder Larry Page is to take over as chief executive of the search giant in April.
The grocery sector is continuing to see signs of premiumisation as the recession eases, according to the latest market share figures from Kantar Worldpanel.
4 October issue