Social media – a new frontier for gaming
Michael NutleySocial gaming has caught the eye of marketers, who realise it can tap into a demographic that is out of reach when targeting traditional online gaming audiences.
Social gaming has caught the eye of marketers, who realise it can tap into a demographic that is out of reach when targeting traditional online gaming audiences.
Seb is Marketing Week’s agency specialist.
Facebook will begin trading on the New York Stock Exchange today (18 May) pricing its shares at $38 (£24) each, the biggest flotation ever achieved by an internet company and third largest US IPO ever.
This year’s list of the top 100 brands for customer experience, shown exclusively to Marketing Week by Nunwood, highlights the rise of smart consumer and smart retailer. Great customer service is the ultimate brand experience. Consumers on the receiving end of a positive retail experience may spend more than they intend, come back for more […]
BBC Worldwide is to make its flagship series Doctor Who available to ’rent’ on Facebook – a first for the broadcaster.
Bauer Media has partnered with Channel 4 to launch a social TV initiative this summer in a bid to expand the digital footprint of its celebrity gossip magazine Heat.
The kidswear market is booming and specialist retailers are setting up premium online offerings to rival Tesco and Asda.
British Airways is launching a social media campaign to encourage Britons living overseas to fly back for the London 2012 Olympics.
New Apple CEO Tim Cook surprised tech fans across the world, who were expecting the launch of the iPhone 5, by instead announcing an updated version of the iPhone 4: the 4S.
Marketing and incentives experts talk to Marketing Week about their use of the ever-popular gift voucher, as well as trends for next year.
Costa Coffee, the Marketing Week Engage Awards Brand of the Year 2011, gives Ruth Mortimer exclusive behind-the-scenes access to how research fuels its rapidly expanding global operation.
New research into web traffic shows marketers split over whether to send consumers to the brand website or Facebook page. Michael Barnett looks at which channel gets the best results and how f-commerce could force a change of direction.
Aids charity initiative (RED) is to communicate a more focussed message through an expanded portfolio of experiential events as part of an overhaul of its marketing strategy aimed at countering “fatigue and ambiguity” about global issues.
The New Year price war between Asda and Tesco has intensified after Tesco launched a “daily dozen” price pledge to counter what it claims is Asda’s “false” price guarantee.
Sainsbury’s has moved marketing director Gwyn Burr to a new customer service and colleague director role as part of an overhaul of its marketing department.
Abta Travel Conference: Financial anxiety is driving new trends in the travel industry with holidaymakers changing their booking patterns and valuing price over the reassurance of trusted brand names.
Brands that lump their tablet strategy in with what they are doing on mobile or desktop are guilty of misunderstanding what a tablet actually is and worse still, how people actually use them.
M&M’s brightly coloured brand characters will front a multi-million brand building campaign in the UK.
The requirement of public companies to report financials quarterly breeds short-term thinking and damages brand building and product development, according to marketers.
Sainsbury’s sponsorship of the Paralympics appears to have got tills ringing in the last quarter, according to the latest Kantar Worldpanel supermarket figures.