John Lewis suffers as consumer morale dips
Rosie BakerJohn Lewis has reported a slow down in sales as consumer confidence plummets.
John Lewis has reported a slow down in sales as consumer confidence plummets.
FMCG joined the finance sector to become the joint biggest spender on digital display ads in the first half of this year, according to a study.
Allianz is to launch a marketing campaign to promote its title sponsorship of the stadium that will host the UEFA Champions League final this weekend after all non-sponsors of the tournament were forced to remove their branding from the venue.
Warner Bros is backing the launch of the new Lego Harry Potter game with its biggest marketing push run by the Interactive Entertainment division to date this year.
Sainsbury’s has promoted Mike Coupe to group commercial director as the supermarket overhauls its top management team.
Channel 4 is merging all commissioning and creative activities to create one cross-platform content division, as part of a company restructure being led by new CEO David Abraham.
The Times has claimed it has more than 100,000 paying digital subscribers, one year on from introducing a paywall.
Heineken is reaching out to independent designers to develop marketing initiatives for its global Open Your World marketing strategy in a bid to become the “Apple of beer brands” and set itself apart rivals focussed on sport and music sponsorship.
High street health and beauty retailer Boots is to be bought by US equivalent Walgreens for $6.7bn (£4.3bn).
Specialist social media sites are emerging to attract smaller communities of users and advertisers who share common interests.
As search engines change and grow, instructive and entertaining videos are becoming a crucial way for brands to get an edge on competitors in search rankings and keep their audience engaged.
Manny Fontenla-Novoa, the long-standing chief executive of Thomas Cook, has left the company after a string of profit warnings in the last 12 months.
To find out more about brands as education providers, click here Get the inside view from our Q&A with Exeter University’s marketing and communications director, here New opportunities are opening up for marketers as public, private and brand-backed vocational higher education providers call on their skills to help them generate additional income. The introduction of […]
The Starbucks brand is suffering in light of accusations of tax avoidance as key brand metrics plummet and negative sentiment on social media spikes.
Top brands are piggybacking on the brand equity of other companies to overshadow competitors or gain an advantage in the marketplace. But be warned, these campaigns can be very successful or backfire miserably.
Unilever and Sainsbury’s have collaborated to produce an online toolkit to help other retailers, brands and manufacturers to develop sustainable initiatives that generate profit.
Nike, the world’s biggest sportswear company by sales, is to sell off its Umbro and Cole Haan brands over the next 12 months to focus on driving revenues for its biggest brands.
I’m lucky. I get a daily view of marketing and business that few of you get to share. It’s the vantage point of the editor. The ’global’ view of best and worst practice, across every sector, discipline and market. As you focus each day on succeeding at the task in hand that will add value […]
What links MasterCard, Nike and Sony? Research commissioned by Marketing Week reveals that the British public wrongly believes all three brands are official Olympics sponsors.
Aviva, O2 and Heineken are working together to find ways to develop the effectiveness of their staff in a bid to develop the “marketers of the future”.