Debenhams credits marketing for sales lift
Russell ParsonsDebenhams has cited investment in marketing for a sector-beating and weather-defying increase in quarterly sales.
Debenhams has cited investment in marketing for a sector-beating and weather-defying increase in quarterly sales.
Hearst-Rodale is readying the launch of a sister magazine to Men’s Health in the UK for females, a title dubbed Women’s Health.
The Guardian is hoping to trigger a change in the way the newspaper industry sells advertising by introducing a new trading model that sees it sell audiences across platforms rather than separate spaces across its newspaper, desktop, mobile and tablet offerings.
Marks & Spencer, Sainsbury’s and Unilever contribute most to consumers’ individual and collective wellbeing in the UK, according to a new survey that aims to identify “meaningful” brands.
Perception of the BBC brand has plummeted following the scandals that have rocked the broadcaster in recent months.
Rich media, measurement and integration of the marketing mix are among the hot topics when in-store communications experts talk shop with Marketing Week.
Strategy planning this week. A three-day flipchart fest at a rather nice boutique hotel in the South of France. Plenty of work and plenty of play, including a round of golf and some of the best food and wine I have tasted for quite some time. It’s tough working for a big corporate sometimes. I […]
“In any business, you get to a point where you do things because that’s the way you’ve done them for the past five years. Somebody new coming in questions that thinking and you get a new drive for innovation.” So says Frank van der Post, managing director of brands and customer experience at British Airways.
For brands looking to expand, whether overseas or in domestic markets, a city-centric marketing strategy is proving effective as it helps cut risk and costs while capitalising the wealth being generated in those areas.
Vodafone is rolling out a marketing campaign and assortment of new services to implement its strategy to make the mobile internet “accessible to all”.
Dixons, owner of Currys and PC World, is again turning to Star Wars characters to boost Christmas sales in a sector that is suffering from falling consumer confidence.
Facebook is dropping its currency system Credits in favour of users’ local currencies as it looks to simplify the payment experience to encourage more users to pay for virtual goods on the site.
Consumers who buy innovative products before most of their friends are most influenced by online marketing messages, according to research seen by Marketing Week.
Blockbuster is introducing 99p per night DVD rentals in a bid to revive its high street film rental business in the face of increasing online competition.
Brands are combining consumer and business-to-business marketing to accelerate growth and raise awareness about their whole group.
Communicating sustainability messages has always proved difficult for brands. Suspicions of greenwash, the pressures of the economic downturn and the perception that doing good is difficult and more expensive has dampened progress.
ActionAid is launching its first ever child sponsorship awareness week as part of its efforts to encourage more people to get involved with its fundraising programmes.
Brands should ensure their tweets are short, contain links and do not overuse hashtags if they want to boost engagement on Twitter, according to a study.
Asda has been at the centre of a sexism row this week after viewers of its latest Christmas ad – featuring a mum preparing her family for 25 December while her idle partner looks on or gets it wrong – took to social media and even formally complained to the advertising watchdog that the spot reinforced negative gender stereotypes.
Non-Olympic sponsor brands can take advantage of a rare opportunity to advertise alongside Olympic sponsors McDonald’s, Coca Cola and Samsung, on London’s iconic Piccadilly Circus screens during the Olympics.