Q&A with MTV director of television UK and Ireland
Lucy HandleyKerry Taylor, director of television, senior vice president content and creative, MTV UK & Ireland explains how the brand extends its reach beyond music and the TV screen
Kerry Taylor, director of television, senior vice president content and creative, MTV UK & Ireland explains how the brand extends its reach beyond music and the TV screen
Morrisons top marketer Richard Hodgson is to the leave after two years as the supermarket admits it needs to improve its marketing following another fall in sales.
New research around the Olympics and Paralympics shows that the largest platform for delivering consumer awareness about sponsors was via TV advertising.
The 30 recruits to the marketing academy all want to be leaders of the future, but do they really have what it takes? We reveal the results of the scholars’ pyschometric personality tests.
Dell is to place its sponsorship and partnership deals at the centre of its marketing strategy for the Windows 8 tablet as the company looks to the forthcoming hardware release to reverse its flagging fortunes.
Sunday red tops are still benefiting from the demise of News International’s News of the World with the total circulation for popular newspapers jumping 25% year on year, according to latest ABC figures.
Kraft Foods is asking independent developers and start-up companies to produce digital marketing projects for its Cadbury brand as part of a wider effort to “fundamentally” change how it builds relationships with consumers.
The extended bank holiday for the Queen’s Diamond Jubilee may be over, but brands that make the most of their British origin do well, according to new research.
Kraft is relaunching its Dairylea cheese brand as a 100% all natural product after admitting that the brand has lost its place in the nation’s fridge.
The gap between better off and poorer shoppers is widening, according to the latest Kantar Worldpanel supermarket share figures, which show highest growth at the budget and high ends of the sector.
The cost of advertising on Facebook has increased by up to 74% as brands increasingly divert their spend from traditional marketing, such as TV and print, to the social network.
Consumers are confused about what sustainability means despite brands pushing the message through marketing, according to a study.
Culture secretary Jeremy Hunt has unveiled plans to launch a new national TV channel devoted to local news and content.
Price comparison websites and word of mouth recommendations are increasing the chances of consumers changing brands to save money – but not at the expense of a good customer experience.
Thou shalt be coveted: A study shows that brands which kindle desire from consumers perform best financially – and it is not just aspirational designer goods that inspire this response. Here’s how to fan the flames of desire for your brand.
Q&A: Anja Ffrench, marketing and communications director Computer Aid, and Fred Mweetwa, chief executive, Macha Works
How to improve the health of your brand: The West’s rapidly ageing population means that everyone from car makers to mobile phone networks is looking to create products that can reap rewards in the healthcare market.
British businesses are failing to protect their talent. While one in five employees is apparently planning a job move in the next 12 months, just 29% of firms say staff defection is a significant concern, according to a report from Vodafone on corporate risk. Just 10% of those surveyed claimed to have robust plans in […]
How can cool brands stay that way? Some businesses have been around for decades yet manage to stay hot, while others find themselves absorbed into the mainstream. Michael Barnett discovers the secrets to keeping off the well-beaten track.
Kesa Electricals is reviewing the strategy for its loss-making Comet chain as it looks to reverse the decline in sales at the retailer.