Sainsbury’s overhauls brand messaging
Rosie BakerSainsbury’s is overhauling its marketing messaging under the strapline “Live Well for Less”.
Sainsbury’s is overhauling its marketing messaging under the strapline “Live Well for Less”.
The Football Association has confirmed that Vauxhall Motors will become the England national team’s lead sponsor.
Domino’s Pizza is unveiling an integrated football themed campaign to co-incide with the World Cup, which will include its first use of in-game advertising.
Real-time bidding is set to revolutionise not only how media is purchased, but how campaigns are planned and created and even the skills marketers need.
Marks & Spencer awarded marketing director Steven Sharp a 12% pay rise in the last financial year so that he could “reflect the continuing importance of the branding and marketing of M&S,” the company has revealed in its annual report.
MasterCard is launching a digital payment tool, Paypass Wallet, that it says will connect digital wallets from other brands in a bid to “simplify” the shopping experience and accelerate the take up of digital payments.
Cannes: Brands should enhance their online strategies to interact with local communities on a deeper level, Arianna Huffington and AOL chief executive officer Tim Armstrong told delegates at the Cannes Lions Festival.
Our panel of experts, in association with Blue Marlin, discuss how the industry can best respond to the post-recession environment and its effect on consumer purchasing attitudes.
Only a minority of customers complain about brands via social media, according to research by the IAB and Lightspeed Research.
Organic brands need to use their green provenance as supporting evidence for quality, sustainable farming, heritage, flavour and luxury, according to research seen exclusively by Marketing Week.
As the government prepares to reduce funding and the nation continues to tighten its belt, charities are under increasing pressure to find ways of attracting donors.
Vodafone, the mobile phone operator, will accelerate its 1bn cost-cutting plan in response to the weakening European market.
If a corporate website is all about telling a company’s story, then there is one great omission from the site of InterContinental Hotels Group (IHG) – its sponsorship of the 2012 Olympics. The company’s Holiday Inn brand is the official hotel of the London Games, but with the notoriously stringent rules about using Olympic branding to promote services, IHG can’t actually boast about the fact on its corporate site.
Ranked as the fifth most connected company in the FTSE 100 by Radley Yeldar, Aviva scores particularly highly for its corporate mobile website.
Upstarts such as Fitness4Less and easyGym, which charge a third of the price of traditional health clubs, are forcing longer-established brands to rethink and reposition the services they offer.
ASOS has launched its first transactional smartphone apps after its mobile revenues increased 800% in the past 12 months. Read article here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
The introduction of higher tuition fees has sparked predictions of a long-term decline in the number of graduates entering the marketing industry. But instead of viewing the drop as trigger for a potential dearth in top talent, some in the industry believe brands should take the opportunity to draw from a more diverse pool to find future marketing leaders.
Primark-owner Associated British Foods has reported a 10% rise in first-quarter sales but says January’s VAT rise and high commodity costs mean further growth this year could be limited.
Companies face losing their best marketers because they are failing to invest in training and development programmes, according to a report.
Marks & Spencer is running a promotion for its Food on the Move range supported with a press advertising campaign.