M&S promotes Food on the Move promotion
Rosie BakerMarks & Spencer is running a promotion for its Food on the Move range supported with a press advertising campaign.
Marks & Spencer is running a promotion for its Food on the Move range supported with a press advertising campaign.
Research exclusive to Marketing Week shows Apple, Amazon and Sony are best placed to take advantage of the growing popularity of electronic books that women are forecast to accelerate.
Brands need to put the same effort into creating a unique “tone of voice” for the language used in call centres and on bills as they do for advertising campaigns or risk creating a disconnect that could hit sales, according to brand language experts.
Tesco is introducing a series of videos highlighting innovation across the business in a bid to rebuild consumer trust and calm city nerves ahead of its half year results next week.
WHSmith is teaming up with TV presenters Richard Madeley and Judy Finnegan in order to reprise the popular ’Richard and Judy Book Club’.
Click here to read the cover feature on the top most desired brands Click here to see which brands appeal to which personality Aid organisation Red Cross comes an impressive eighth on the most desirable list, surrounded by luxury or more aspirational brands such as Emirates (6), Prada (12) and Nintendo (11). But this does […]
Mike Stevens of Vision Critical explains how organisations are connecting directly with their customers through online communities
Unilever is launching an £8m integrated marketing campaign to promote the relaunch of its Persil brand, which will include new packaging, a new logo and an accompanying television advertising campaign.
Having less spare cash is prompting today’s parents to rethink the toys they buy for their children, with trusted brands that offer longevity and encourage imaginative play topping their list. While the economy may have slumped, the UK toy industry is as lively as ever. But with less money to spend, parents are gravitating towards […]
Nokia has pulled the plug on its music offering Ovi Music Unlimited, which bundles free music tracks into the price of a handset.
Don’t fall prey to the new wave of copycats: As brands develop strategies and tools to deal with an increasingly sophisticated trade in black market goods, MaryLou Costa discovers that the success of any anti-fraud activity relies on effective marketing.
Asda’s new marketing director must address the chain’s “blinkered” focus on price-led marketing if it is to compete with rivals, according to retail commentators.
Bookmaker William Hill is celebrating the end of the football season with a 10 Million Bet Giveaway scratchcard promotion.
The BP oil crisis and its aftermath – from a brand that had tried to reposition itself as sustainable – has raised the question whether rebrands can ever really work.
Molson Coors has axed female-friendly beer Animée after just 12 months.
British Airways has reported its biggest ever loss as last years record fuel prices and the economic downturn sent profits crashing.
Marks & Spencer is hoping to tap into increasing consumer appetite for low cost own-label brands with the launch of Simply M&S – a range of low priced everyday food products.
BlackBerry is launching a global brand campaign that positions its smartphones as the products of choice for “people of action” as it looks to claw back some of the sales lost to Apple and Samsung.
Diageo is set to ramp up the volume of Facebook campaigns for brands such as Smirnoff and Guinness after forming a partnership with the social network to explore new ways to engage with consumers.
The electricals sector is facing yet more woe as the big players Dixons, Best Buy, Argos and Comet all post further dire performances. Strategies are being reviewed and the sector is alive with sell-off and take over rumours that, if true, would cause a massive shake up in the ailing market. Dixons, which reported a […]