‘Ad agencies stalling mobile ad growth’
Seb JosephOnline publishers claim advertising agencies’ lack of understanding about the merits of mobile advertising for online publishers is obstructing growth in the nascent marketing channel.
Online publishers claim advertising agencies’ lack of understanding about the merits of mobile advertising for online publishers is obstructing growth in the nascent marketing channel.
Facebook is setting up a “client council” to help advise on marketing and advertising on its platform with Coca-Cola and advertising network McCann the first to join the body.
Supermarket’s own title will include interactive features when it goes online By Luan Goldie
Ocado is launching a loyalty scheme that will offer discounts to members in a bid to attract regular customers as it looks to speed up slowing sales.
Leadership in the retail sector is not about the cult of individuals, it’s about the right strategy and executing it meticulously
New research indicates that charity shops are performing well with sales hitting a record £974m in the last year, up £30m on last year.
Cadbury is to launch a secret Dairy Milk Bubbly flavour live on Google+ tomorrow (25 September) as it steps up efforts to reward its advocates.
BlackBerry is rolling out a multimillion pound marketing offensive in the hope of restoring its “relevancy” in the face of fierce competition from rivals such as Apple and Samsung and move on from what it has admitted as being a “tough” 12 months that has seen the brand suffer a series of marketing mishaps.
Cancer Research has appointed former Vodafone group marketing chief Wendy Becker and Helen Calcraft co-founder of Miles Calcraft Briginshaw Duffy to its board of trustees.
The government is to urge food manufacturers and retailers to adopt a universal system of showing health information on food products as part of its wider efforts to encourage people to make healthier choices.
Starbucks and Manning Gottlieb OMD took the Grand Prix at Marketing Week sister title new media age’s Effectiveness Awards, for Starbucks Rewards, which also won the Best Retail Campaign award.
Tesco research shows in-store offers do not lead to irresponsible consumption. By Russell Parsons
Dixons’ Star Wars advertising campaign has failed to lift sales over Christmas as a raft of high street retailers report a difficult trading period.
Procter & Gamble is launching the first toothpaste under its Oral-B dental brand in the UK as part of its “multi-dimensional innovation strategy”.
Marketers are finding that their internet ads providea more detailed customer analysis than even media buying agencies hold. About seven years ago, the head of digital at one of the major record labels said something that has stuck with me ever since. It was around the time that the music industry was really starting to […]
Asda has promoted its director of marketing strategy Jon Owen to marketing director to replace Mark Sinnock, who left the company yesterday.
Britvic, the soft drinks company, has seen a 16.3% rise in pre-tax profit to 20m in the six months to April 12, thanks to the strong performance of its stills and carbonates brands.
Better data tools and distribution partnerships are quashing marketers’ doubts about the effectiveness of content.
The Cannes Lions advertising festival is almost upon us and Marketing Week will be busy reporting about the biggest news, announcements and trends from 15-22 June. We will of course be curating all the big stories to bring you the most relevant information for client marketers.
Pernod Ricard is letting shoppers personalise bottles of its top whisky brands in a bid to increase sales around gifting occasions such as birthdays and anniversaries.