One year on, how has AG Lafley changed P&G?
Sarah VizardIt is a year since Procter & Gamble brought back A.G. Lafley to jump-start faltering sales and profits that were causing the FMCG giant to fall behind rivals.
It is a year since Procter & Gamble brought back A.G. Lafley to jump-start faltering sales and profits that were causing the FMCG giant to fall behind rivals.
It’s a 14-hour flight from Hong Kong to Toronto and my journey was made none the easier last week by the two digital bozos behind me who spent most of the flight talking arse about social media.
John Lewis has selected the five finalists for its JLAB technology incubator that it believes have the ‘potential to shape the shopping experience of the future’.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
SABMIller is launching a smaller-than-average bottle for its flagship Peroni brand to target drinkers before they head out for the evening.
As the number of smartphone users increases so does the need to understand how consumers are using them to connect and buy from brands, particularly for those developing a mobile presence.
McDonald’s is kicking off its World Cup sponsorship campaign by redesigning its fries packaging globally for the first time that sees it transform the boxes into virtual reality football pitches.
Camelot has credited the part its marketing campaign for the relaunched Lotto played in returning its flagship brand back to growth last year despite the controversial decision to double ticket prices in the Autumn.
Marks & Spencer’s decision to cut its marketing spend last year was a one-off as it pulled back while it reviewed its marketing strategy, according to marketing director Patrick Bousquet-Chavanne.
McDonald’s UK is asking fans to design burgers that could appear on the menu at over 1,200 restaurants in the UK.
Google has knocked Apple from its position as the world’s most valuable brand, according to the annual MillwardBrown BrandZ study.
Marks & Spencer cut its marketing budget by almost 5 per cent (4.9 per cent) last year despite the launch of high-profile campaigns including Leading Ladies as it moves towards a more digital focus in its marketing and looks to halt sliding profits, which fell for the third consecutive year.
Morrisons has come under fire from the advertising watchdog for ‘condoning’ unhealthy eating among children in one of the TV ads from its “Love it cheaper” marketing campaign.
Mercedes-Benz is planning to refit all its UK showrooms with a new corporate identity as it looks to align its online and offline branding and appeal to a new younger consumer.
The improvements HMV has made in store layouts and marketing initiatives appear to be paying off after data shows it has stolen share of the entertainment market back from the supermarkets and consumer perception of the brand are improving.
Procter & Gamble has made the radical decision to cut up to 100 of its brands – almost half its current portfolio. It is a move designed to allow the FMCG giant to cut costs and allow it to refocus resources on better communicating the more profitable brands and their benefits to consumers.
Marketers looking for higher salaries should consider heading to law firms after a report showed that marketing bosses at the top London law firms are paid almost £500,000.
Recruitment website Monster has appointed Andrew Warner its lead marketer for Europe.
P&G is to shed up to 100 of its brands as it looks to streamline the business in order to accelerate growth and cut costs.
First Direct’s top marketer Lisa Wood has left the direct bank after two years in in the head of marketing role.