How to stop your brand becoming a commodity
Lucy TesserasWith the supermarkets all undercutting each other on price, what can marketers do to make sure they can still command a premium for their brands?
With the supermarkets all undercutting each other on price, what can marketers do to make sure they can still command a premium for their brands?
Advertisement feature With new media increasingly calling the shots, Talk PR’s Tanya Hughes presents a step-by-step guide on how to get bloggers onside.
Can innovations in loyalty re-engage a public whose buying decisions, thanks to the recession, have become much more pragmatic?
View the full infographic here. Next year’s EU changes to opt-in requirements for data gathering could hit brands hard, finds exclusive research.
Food business ieat is launching a nationwide push to raise the profile of what it describes as the nation’s first range of Halal ready-meals in a bid to exploit a multi-billion untapped Muslim market.
Supermarkets ended three successive years of ad spend declines in 2013, increasing their media spend by more than 10 per cent to record highs as the big four look to stave off the competition and smaller rivals such as Aldi built on strong sales momentum.
Morrisons is investing £250,000 in creating an internal “marketing academy” to try and keep “young and enthusiastic” marketers that are leaving due to lack of professional training.
Nissan will use its sponsorship of the UEFA Champions League as a global platform to showcase the excitement behind its cars and fuel efforts to become the number one Asian car manufacturer in Europe by 2016.
Britvic’s marketing director for Great Britain, Jonathan Gatward, is to leave his role at the Robinsons and Tango owner later this year following a review of the company’s commercial functions.
It is a year since HMV was bought out of administration by Hilco, saving 141 of the high street retailer’s stores and its online presence.
Waitrose is again underlining its points of difference in its television advertising with a campaign claiming its co-ownership structure means staff offer customers better service.
Advertisement feature Marketing directors are due to spend more on specialist technology in the coming years, propelling lead generation into a decade of explosive growth, says LolaGrove’s Robin Caller.
PepsiCo plans to cut 8,700 jobs as part of a strategy to save an extra $3bn (£1.9bn) over the next three years as it looks to free up funds for new marketing initiatives to take on rivals Kraft Foods and Coca-Cola.
Dixons, Habitat and Topps Tiles are experimenting with new shop formats to help prevent ‘showrooming’ and figures suggest it is working.
Despite the economic squeeze, research shows the trend for a daily coffee shot remains strong and it even set to grow, while the growing cafe culture is boosting people’s desire for quality roasts and affecting their at-home coffee drinking habits.
To get the most out of festival sponsorship, brands need to create experiences that enhance each individual fan’s enjoyment of the event.
Click here to read the cover feature: why your brand should tap into the Brazilian market The issues UK marketers need to know about in Brazil Johnnie Walker is one of Diageo’s best known brands in Brazil – click here to read a case study Thomas Fabre is EMEA marketing director of Havaianas, click here […]
View the full infographic here. Sustained exposure to brand messages means people in developed countries are switching off, according to a global study.
Easter is a big deal. Not in the same league as Christmas but still, four whole days off work. This year in particular, with Easter falling so late, we’ve had to wait more than three months for a long weekend. The anticipation is palpable.
Challenger energy brand Ovo’s future marketing efforts will use real-time planning as part of a wider bid to dominate the media spotlight around high utility bills.