The Sun preps launch of own-branded betting service
Lara O'ReillyThe Sun is exploring the launch of its own-branded gambling service, which could see it create an additional revenue stream to build on its recently enhanced digital sports offering.
The Sun is exploring the launch of its own-branded gambling service, which could see it create an additional revenue stream to build on its recently enhanced digital sports offering.
Brands are failing to connect with mothers as marketing communications see them as mums first rather than women with children, a tactic that does not resonate with them.
Source: Nielsen Ad Dynamix Rank Advertiser 2013 Expenditure 2012Expenditure % Year on Year 1 British Sky Broadcasting Ltd 264,338,785 241,106,331 9.63 2 Procter & Gamble Ltd 177,257,396 195,182,834 -9.18 3 Bt Ltd 149,788,119 179,677,909 -16.63 4 Unilever Uk Ltd 119,100,702 138,979,674 -14.30 5 Tesco Plc 116,269,526 117,403,761 -0.96 6 Asda Stores Ltd 97,035,247 109,139,356 -11.09 […]
Tesco has attempted to quash rumours that it is planning to replace its top marketer Matt Atkinson after just a year in the job as the supermarket struggles to turnaround declining sales and market share.
Mobile commerce has been seen by many as the next logical step in retail, but it is still in its infancy. Ronan Shields examines the options available to retail brands and the strategies being adopted by the sector’s forerunners
The marketing partnership between football club Manchester City and games developer Electronic Arts (EA) is one with an unusual level of collaboration. The relationship is so deeply integrated into both businesses that EA now employs two people dedicated solely to producing content for the club using its software. Examples include a virtual launch of the […]
Following the huge success of YouTube, companies have found that own-branded TV channels are a great way to boost consumer engagement, reach new audiences and convert website visits into purchases
Gill Barr may be leaving the management board but Co-op claims it is strengthening its marketing focus.
The cash it generated from sport sponsorship will soon overtake ticket sales, however brands now need to form commercial relationships and strategic partnerships on the basis of shared objectives rather than awareness.
Gill Barr may be leaving the management board but Co-op claims it is strengthening its marketing focus.
Bauer Media is set to launch an ITV2 reality series that will see six wannabe journalists battling for the chance to win a job on one of its magazines.
Music video platform Vevo plans to move on to connected TV devices and partner with more major brands and broadcasters this year in a bid to become a “recognised consumer facing brand”.
Tesco is planning a raft of marketing initiatives to boost performance in the wake of “disappointing” Christmas sales from its UK stores, which analysts blame on “marketing failures”.
British Gas is readying a major marketing campaign after becoming the second major energy supplier to cut its prices.
P&G, Coca-Cola and BP are among more than 100 of the UK’s top business brands to sign up to the government’s social mobility strategy Business Compact, in a bid to encourage a change in culture that rewards ability and drive above connections and privilege.
Chris Parker is head of European customer insight at Avis. Ruth Mortimer speaks to him about how data is used to inform board-level decisions and the brand’s forthcoming Preferred loyalty scheme
While paid-for apps remain a key focus, innovative ways to advertise in print, combined with digital platforms, mean that many publishers are offering marketers a fresh mix of communication opportunities.
US retailer Target has become a web phenomenon over the past week after it featured a young boy with Down’s Syndrome in its latest campaign advertising its new children’s line. It’s a brave brand that will do something different, knowing that in this digital age, evaluation is instant and a negatively perceived campaign can be […]
Last year 63% of you underwent some level of restructure to your marketing team or department. More than half of you (53%) expect similar changes in the next 12 months. That means many of you are set to undergo your second period of restructuring in the space of two years. These figures are taken from […]
New research seen by Marketing Week shows that the top 20% of spenders on consumer products generate the majority of sales. Michael Barnett says that for a brand to succeed it must raise its stake in this lucrative group.