Co-op claims management reshuffle will lead to ‘more cohesive’ marketing
Sarah VizardGill Barr may be leaving the management board but Co-op claims it is strengthening its marketing focus.
Gill Barr may be leaving the management board but Co-op claims it is strengthening its marketing focus.
Taking personal control of mission redefinition: If anyone can, Xerox chief marketing officer Christa Carone can make the brand’s communications strategy more relevant to its customers and shift ingrained perceptions about the business.
Netflix has kicked off the search for a new chief marketing officer to replace Leslie Kilgore, who is joining the film and streaming service’s board, two weeks after it launched in the UK.
Lucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
The price cuts announced by the “Big Six” energy suppliers last week have failed to lift consumers’ negative perceptions of the sector, despite heavyweight marketing campaigns launched to trumpet the reductions, according to analysis of YouGov data.
Mark Ritson is absolutely right when he says that “discounting grows sales, but at the expense of brand equity and customer relationships” (MW last week). The past 12 months have been characterised by an over-reliance on price promotions and although brands are making noises about trying to stop these and instead focus on value-added promotions, […]
View an enlarged infographic here. UK consumers are unimpressed by brands’ customer service in digital channels leading 53 per cent to switch brands in at least one industry.
Reckitt Benckiser (RB) will introduce a raft of cost-savings measured to fund an additional £100m in building brands such as Finish, Vanish and Calgon in growth markets, a move that comes as it announces an overhaul of its company structure (see box below).
Brands wishing to conquer the Brazilian market need to connect with its 192 million population via the mobile internet – plus sprinkle a strong local flavour into their marketing communications.
Reckitt Benckiser, the FMCG company that owns brands such as Cillit Bang, Lemsip and Dettol, has posted higher than expected sales on the back of increased marketing and media spend during the year.
City of London Police are calling on brands and advertisers to help cut illegal websites’ ad revenues following the launch of a Government-backed online portal that provides a list of copyright infringing sites.
Financial services marketers look likely to be subject to new rules regulating promotions and product labelling.
Your article ‘New leverage in local media?’ rightly highlights the massive opportunity presented by the local TV revolution for brands seeking to reach new audiences. Over the past year we have worked closely with the Local TV Network to create a sustainable model for local channels that has broken down prohibitive barriers to entry such […]
Discovery Enterprises, the licensing and sales arm for the company behind the Discovery Channel, says 2012 will be the “roll out year” for the series of retail, publishing and travel brand extensions it has announced in recent months.
Advertising Week Europe 2014, which Marketing Week is partnering, is now in its second year and takes place this week. So what do marketers need to know about the festival? We offer you an essential guide to our own content and other highlights.
Make sure you don’t miss the most exhilarating, glitzy and entertaining awards night of the year – the Marketing Week Engage Awards 2012.
Meet the brands in contention for the highly sought-after Marketing Week Engage Awards 2014 trophies.
Facebook has announced plans to float on the stock market, having filed papers seeking to raise $5bn (£3bn) in an initial public offering.
Microsoft reported better than expected profits in its first quarter as its efforts to “rationalise” marketing spend and focus its efforts around its cloud computing business appeared to translate into sales.
Asda’s marketing director has held up rival Aldi’s marketing as a great example of how to connect with the key mum demographic, praising its ‘realness, grittiness and humour’ that helps it resonate with customers.