Jaguar Land Rover, Debenhams, Asda: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
High-performing teams know how to fight productively, so it’s the job of team leaders to encourage vigorous, balanced debate based on facts rather than emotions.
We arm marketers with all the numbers they need for the coming week.
When LV= launched its multi-car hire product it overhauled its communications strategy to improve search performance and get consumers to visit its site directly.
The latest iteration of HSBC’s ‘Together We Thrive’ campaign has seen the bank accused of promoting an ‘anti-Brexit’ agenda. But is it actually a strategic success, or does the message not go far enough?
Mastercard dropping its name from its logo demonstrates branding strength most companies lack – and it’s all down to the sustained and consistent use of highly distinctive assets.
Both John Lewis and Waitrose increased sales in the run-up to Christmas, however they say it is too early to tell what impact the festive campaigns had on both brands.
Many retailers moved away from the big brand campaigns in favour of product-focused ads this Christmas but as retailers reveal their festive performance there are signs this may not always have been the right strategy to take.
We arm marketers with all the important numbers they need in order to tackle the week ahead.
Too many marketers are getting swept up in new ways to execute their campaigns, losing focus on the message in favour of the medium.
The B2B brand’s ‘Keeping Business Moving’ campaign shifted the conversation towards lifetime value, resulting in its annual sales record being broken.
Doing marketing isn’t the same as leading marketing, so Marketing Week has joined forces with leadership expert Thomas Barta to launch a course to teach marketers how to build influence and make an impact.
It’s tough on the high street, but some brands are maintaining margins and delivering surging profits. From understanding the core customer to keeping up with the latest trends, what are they doing so right?
The P&G-owned brand has seen consumer perceptions in the UK plummet in the wake of the ad, which has been both criticised and applauded for its attempt to tackle toxic masculinity.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
In this new series, Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.
In this new series, Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.
ITV and the BBC are hoping to generate some much-needed revenue in the face of declining ad sales and licence fee revenue, but face an uphill struggle to build a brand that can compete with Netflix and Amazon Prime Video, as well as Disney’s new offering.
As new technology emerges, from self-driving cars to healthcare and industrial applications, Ericsson will do more to showcase the real-world benefits of its offering, especially around 5G.
Consumer confidence might be “bumping along in negative” territory but it’s not showing any signs of making a significant decline, despite reservations around Brexit.