Debenhams, LK Bennett, Alpro: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Exclusive Marketing Week research shows marketers are shifting away from classic demographics to find more nuanced ways to segment consumers based on their behaviour, personal interests and life stage.
We arm marketers with all the important numbers, statistics and research they need to prepare for the week ahead.
TUI’s CMO for UK & Ireland says the travel company has developed the marketing academy to create more rounded marketers and improve its employer branding.
As data increasingly shows trust in advertising is falling, Unilever’s outgoing marketing boss is calling on the industry to tackle the problem before it becomes an even bigger challenge.
Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.
Asda says it is now working on marketing activities eight weeks sooner than it was 12 months ago, with the almost year-old partnership with agency AMV already beginning to bear fruit across the business.
The drinks giant is launching a short film to coincide with International Women’s Day as part of ongoing efforts to normalise gender equality through who it features in its ads and who it chooses to make them.
MoneySupermarket is launching a new brand identity, brand positioning and marketing campaign in a bid to make price comparison more engaging and users more loyal.
An increasing number of high-profile brands are expanding their marketing talent pool by recruiting apprentices who want to hit the ground running.
Boots says it is “well aware” that heritage is not enough for today’s customer and so it is revamping its beauty offering and in-store experience.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
We arm marketers with all the numbers and data they need to prepare for the week ahead.
It’s important to simplify the market when creating a segmentation, but if you create too few segments you risk filling them with people who don’t belong.
The move coincides with the launch of its summer campaign, a “celebration” of body confidence which is where Boots sees itself playing a bigger role in future.
Catch up on all the marketing news from the last week including BrewDog’s ‘most honest ad ever’, Boots’s move into digital loyalty and Asda’s plans following the failed merger.
As BT underwhelms with its new brand design, Harry Lang asks how important investment is in an exciting logo and whether there is such a thing as ‘too simple’.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
We arm marketers with all the numbers they need to tackle the week ahead.
With the increased attention put on determining the impact of media, creativity has seemed to be in decline but new methods and a renewed focus could reignite the spark.