M&S boss: We must get back to being a value retailer
Sarah VizardM&S is attempting to shake off perceptions as a premium retailer and boost its appeal to families as it looks to transform every area of its business and return to growth.
M&S is attempting to shake off perceptions as a premium retailer and boost its appeal to families as it looks to transform every area of its business and return to growth.
Rather than asking customers for feedback, ask them what you could do better in future.
The move comes as the mobile operator reveals its 5G roll-out and tie-up with cloud gaming company Hatch as it hopes a focus on services will help it win in the battle for customers.
As the 170-year-old retailer ups its efforts to transform the high street beauty experience, Boots’s UK marketing boss explains how she plans to make Boots relevant again.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The gin market has exploded since Sipsmith started 10 years ago, and with competition rising the “pioneer” of craft gin is hoping to “supercharge” its brand.
We arm marketers with all the numbers they need to tackle the week ahead.
People are starting to take a less negative view of the general financial situation of the UK and looking to make big purchases, although consumer confidence levels remain “historically low”.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Lidl is focusing on the ‘big on quality’ aspect of its brand strapline, rather than ‘Lidl on price’, as it looks to make its points of difference clearer and convince more shoppers to “keep coming back”.
We arm marketers with all the numbers they need to tackle the week ahead.
There is a new leader in the BrandZ rankings of the top 100 global brands, with Amazon breaking the 12-year reign of Apple and Google.
The price comparison site has previously been focused on more short-term metrics but wants to better understand marketing effectiveness “in the round” and align it with business objectives.
BrandZ’s top 100 global brands of 2019 reflects the increasingly uncertain economic and geopolitical state of the world.
The bulk of this year’s fastest risers in the BrandZ ranking come from the technology sector, while automotive and mass personal care brands struggle to keep pace.
It’s easy to become swept up in eye-catching projects but as the demise of the Airbus A380 proves, ideas must also be relevant to thrive.
Brands should focus on the technical ability of female athletes and tap into the power of male allies to promote a ‘one game’ philosophy.
From Facebook ads to marketing budgets, we arm marketers with all the important numbers, data and statistics they need to tackle the coming week.
In her first interview since joining Eve Cheryl Calverley, the brand’s new CMO, talks about swapping big corporates for the startup world and her mission to refocus the brand and build a sustainable business that will stand the test of time.
Many variables affect sales, which don’t always correlate to how good your ads are. The only way to measure campaigns effectively is against the metrics you want to change and the time you need to do it in.