Pepsico, Unilever, Netflix: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Digital and mobile are transforming the nature of commerce, making it imperative for retailers to understand the impact of online and offline customer touchpoints.
If marketing is to be respected for creating sales and profits, marketers’ targets must be based on those numbers, not on campaign delivery.
As AI plays an ever-increasing role in marketing, we examine its flaws and biases, and ask how marketers can prevent harm to both their customers and their brands.
With the first anniversary of GDPR coming into force just days away, most consumers don’t feel any better off, and nearly a fifth believe their experience with brands has actually got worse.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Too many marketers are sticking rigidly to their contracted responsibilities: what they need is not a job description but a job purpose.
Marketing Week predicts the key issues and challenges that will reshape marketers’ working world in the year ahead.
The campaign is a deviation from the usual food-centric adverts we are used to seeing from Marks & Spencer, with social media playing an increasingly important role as it looks to attract a younger audience and combat falling sales.
From dancing turkeys and baubles, to fairy lights and a plug, Sainsbury’s is hoping its theatrical festive ad will inspire the nation to ‘give all we’ve got for the ones we love’.
As consumer trends shift innovation will need to be faster than ever in 2019 with companies radically changing tactics in order to create a start-up culture.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
We arm marketers with all the numbers they need for the coming week.
After announcing the closure of 34 restaurants in May, Italian dining chain Carluccio’s is hoping to bounce back with a £10m cash injection focused on rebooting the brand.
As Gary Vaynerchuk continues to dominate much of the debate on marketing around the globe, our branding columnist suggests he is wrong – repeatedly – about the respective value of TV and social media.
The big marketing news this week including the launch of John Lewis’s Christmas ad campaign, the impact the chief growth officer role has had at Coca-Cola and the number of brands that aren’t marketing influencer marketing posts as sponsored.
For many, the run up to Christmas is a time when things begin to wind down, but rather than switch off completely it can be the perfect opportunity to plan for next year.
We arm you with the numbers marketers need for the coming week including consumers’ video viewing habits, programmatic ad spend growth and mounting Black Friday fatigue among shoppers.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
This year’s Christmas ads, which have been described as “disappointingly anonymous” and like “unimaginative shop windows”, reflect the challenging retail landscape and sombre mood of the nation.