Waitrose, EasyJet, Amazon: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
We arm marketers with all the numbers they need to tackle the week ahead.
Consumer confidence rallied in July as shopper sentiment improved, but there are lingering concerns about the UK economy ahead of Brexit.
For the first time in many marketers’ working memories, the fastest-growing ad channel next year will be non-digital, and it’s a testament to cinema’s enduring audience appeal and emotional impact.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
We arm marketers with all the numbers they need to tackle the week ahead.
Before swapping the corporate world for a startup, marketers need to get under the skin of what the role really entails, as well as understand what drives them both professionally and personally.
Emily Somers, who previously headed up marketing at McDonald’s UK, will take on the newly-created CMO role that brings together sales, marketing, product development and innovation.
Ofcom’s latest data yet again shows why TV should be at the top of most big brands’ media plans, yet some marketers insist on ignoring the facts. Here are the answers to their most common quibbles.
Disney is to treat the launch of Disney+ as its “most important” in 15 years, with a “comprehensive” marketing plan that aims to take awareness above 90%.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The dating app’s first major international marketing campaign sees app icon Hingie “dying to be deleted” as young love blossoms.
We arm marketers with all the numbers they need to tackle the week ahead.
Taking a more selective approach, the high street retailer is showcasing slimmed-down product lines in a bid to make shopping easier for men “with fewer, better choices”.
Econometrics have played a significant role in influencing Asda’s Christmas activity this year, as the supermarket looks to add another layer of emotional storytelling and align perceptions of quality with the in-store experience.
The social media platform of choice for Gen Z, TikTok offers an array of possibilities for access and engagement, but as it matures growing pains could be on the horizon.
A reduction in people’s confidence in their personal finances could impact consumer spending, which will no doubt ring alarm bells for retailers in the run-up to Christmas.
Iceland is returning to a more traditional festive campaign after its divisive Rang Tan ad last year, with the focus on telling the ‘untold story’ around frozen food and the role it can play at Christmas.
Welcome to the Marketing Week Christmas blog! A chance for the team to cram all the latest festive advertising news into one place.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.