Christmas ad spend, consumer confidence, ‘dishonest’ social posts: 5 killer stats to start your week
Sarah VizardWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
There are a myriad of ways for brands to use digital innovation for customer service but the best are taking an omnichannel approach to ensure they delight, rather than annoy, customers.
The adult brand is hitting the high street for the first time to see how the online experience translates physically and what it can learn from customers.
A normal part of doing business or an expense crippling the bottom line, the issue of returns is climbing up the retail agenda as brands deliberate how to tackle repeat offenders.
Steve Easterbrook was in the middle of a brand turnaround when he was fired on Sunday for a “consensual relationship” with an employee.
Just three months into his role as chief marketing officer of Channel 4, Zaid Al-Qassab is forging a digital-first identity for the broadcaster, assembling a new team of diverse talent and settling into new headquarters in Leeds.
Catch up on this week’s most important and interesting marketing news including McDonald’s CEO getting the sack, Facebook’s new corporate logo and more Christmas advertising from Walkers, Aldi and M&S.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
We arm you with the stats you need to prepare for the coming week and understand key marketing industry trends.
Sainsbury’s is celebrating its 150th year with a Christmas campaign centred on how festive traditions such as Santa Claus and stockings could have come about.
BritBox is launching a multi-million pound campaign as it promises not to go “head to head” with Netflix in the streaming wars.
Despite growing concerns of the impact a no deal Brexit could have on consumer spending, Pernod Ricard believes people will continue to pay for more expensive spirits as they look to drink “less but better”.
Timberland plans to use its global tree-planting project as a chance to talk about its long-term sustainability strategy, which it hopes will help strengthen brand perceptions among consumers.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
We arm marketers with all the numbers they need to tackle the week ahead.
This year’s Festival of Marketing will see our key editorial themes come to life across two days on the Marketing Week Strategy and Leadership stage and beyond – with the help of some of the biggest names in the industry.
The total value of the BrandZ UK Top 75 has declined 3% over the last year, with brands being urged to stop over-relying on their fame and start investing in high quality communications.
The fastest risers in BrandZ’s top 75 UK brands show it is possible to drive brand value in any sector with the right strategy.
YouGov’s latest report analyses the key characteristics that employees and employers need to possess – and avoid – to create successful workplaces.
Salience is a much bigger challenge than differentiation, and codes are the way to achieve it – but using them creatively first requires decades of consistency.