Marketers should prepare for ‘unsettled’ consumer confidence as concerns over Brexit rise
Erin LyonsConsumer confidence faded once again in August in the face of pre-Brexit nerves with all five measures deteriorating.
Consumer confidence faded once again in August in the face of pre-Brexit nerves with all five measures deteriorating.
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Tesco is hoping a “fun and festive” approach to its Christmas marketing can boost sales despite economic and political uncertainty.
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A change of decade carries with it a weight of hopes and predicted changes. Here’s my wish list of the ways I hope marketing will be better in 2020.
Shortening the fashion industry’s global catwalk calendar would be a trendsetting statement of intent that shows the couture houses are ready to take responsibility for their environmental impact.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
As the Christmas office party season kicks off, ad land’s response to #metoo is launching a campaign asking bystanders witnessing sexual harassment what action they should take.
Ryanair is shifting its brand positioning to focus on low fares and low emissions as it looks to get people thinking about airlines’ environmental credentials.
Retailers need an unambiguous outcome to the general election to offer consumers the clarity they need to unlock confidence and spending.
From Ryanair’s positioning around its environmental credentials to TimeTo’s new campaign to coincide with Christmas office parties and the backlash against Black Friday, catch up with all this week’s biggest marketing news.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
To some people the marketing funnel is far too simplistic; to others it can be a priceless tool for improving sales.
An exclusive study by Marketing Week finds that while almost two-thirds of marketers are measuring the impact of creativity, they are still reliant on more “old-fashioned” research methods.
New advertising rules around gender stereotypes come into force today after the UK ad watchdog determined harmful stereotypes in advertising can contribute to inequality in society.