Brand of the Year shortlist profiled: Greggs
Michael BarnettGreggs’ marketing prowess has contributed to a year of stellar business results, culminating in being shortlisted for Marketing Week Masters Brand of the Year, powered by YouGov.
Greggs’ marketing prowess has contributed to a year of stellar business results, culminating in being shortlisted for Marketing Week Masters Brand of the Year, powered by YouGov.
Catch up on all this week’s big marketing news including Coca-Cola and Costa’s new product launch, the world’s most valuable brands and how Diageo is getting its marketers to think more creatively.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Twitter has always relied heavily on users when it comes to innovation, but its recently launched prototype app will play a fundamental role in helping the brand stay ahead of consumer demand.
A new report from Peter Field that analysed the IPA databank has found creatively-awarded campaigns are now the least effective they have been in 24 years and no more effective than non-awarded campaigns.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Backed by chef Jamie Oliver, Bite Back 2030 is on a 10-year mission to halve childhood obesity by encouraging marketers to use their influence to promote healthy lifestyles.
We arm marketers with all the numbers they need to tackle the week ahead.
Interbrand is a respected name in brand valuation, but its proposal to replace brand positioning with ‘iconic moves’ demonstrates a lack of strategic sense.
With more than half of all online shoppers starting their product searches on Amazon, optimising your product detail pages should be a key focus.
Sponsorships have hit the headlines in recent weeks with high profile arts organisations coming under intense pressure to drop partners deemed to have ‘toxic’ reputations. Done right, however, and sponsorships can provide a solid platform for long-term success.
With fresh faces in the boardroom and new approaches to retail and marketing, sportswear’s big hitters are readying themselves for a challenging 12 months.
Catch up on all the marketing news this week, including Coca-Cola’s results, Cadbury’s new marketing strategy and a step-up in the battle against junk food advertising.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
We arm marketers with all the numbers they need to tackle the week ahead.
Led by marketer Rachel Eyre, the Future Brands team is looking to bring the best challenger brands into Sainsbury’s and solidify the supermarket’s reputation for innovation in the process.
Brands can drive growth momentum by being ‘meaningfully different’, but very few should expect to grow market share immediately, according to new research from Kantar.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
It looks like Britain’s economy is in for a turbulent summer as the potential financial impact of a no-deal Brexit weighs heavy on consumers’s minds.
An unprecedented number of brands are jumping into women’s sport sponsorships, but are they doing enough to advocate for female athletes or just benefitting from the wave of popularity?