Government aims to recruit hackers with code-cracking contest
Seb JosephThe Government Communications Headquarters, (GCHQ), has launched an online recruitment campaign that challenges computer hackers to solve a puzzle to get an interview.
The Government Communications Headquarters, (GCHQ), has launched an online recruitment campaign that challenges computer hackers to solve a puzzle to get an interview.
M&S claims it is ahead of schedule in meeting the targets set out in its Plan A sustainability programme, achieving 60% of the commitments it aimed to fulfil by 2015.
Marketers are making the most of multichannel opportunities by enrolling on formal training courses designed to improve their digital skills.
Research conducted for Marketing Week reveals that parents plan to cut their budgets for children’s Christmas presents. But it remains to be seen whether they will stick to their guns in the face of marketing-generated pester power.
HMV has opened its first dedicated consumer technology store in London as the music retailer forges ahead with its push on electronic devices and accessories.
The Government’s plans to ensure all households are on the cheapest gas and electricity tariffs available have been given a cautious welcome by energy companies. Others in the industry, however, have expressed concerns that restricting tariffs could limit brand building opportunities.
The major retailers are rolling out their Christmas ad campaigns. Take a look at some of them here.
The latest study from fast.MAP shows consumer confidence in sharing personal information has risen for many sectors but the motivations behind this willingness has changed.
Stewart Pedler, director of operations, global creative services at Thomson Reuters, gives his views on the research into marketer confidence for 2013.
Seventy per cent of chief executives have lost trust in marketers’ ability to deliver growth after becoming frustrated by what they see as an inability to prove return on investment for campaigns, according to a Fournaise Marketing Group report.
Chivas Regal, the luxury whisky brand, is to look at releasing a feature length film as part of a shift in global advertising strategy to longer-form content following the launch of its new integrated campaign earlier this month.
John Lewis is featuring a cover of The Smiths’ “Please, please, please, let me get what I want” in its £6m Christmas ad campaign. The campaign launches online on Friday (11 November) via Facebook and YouTube. It will air on TV on Saturday (12 November) during The X Factor. https://www.youtube.com/watch?v=pSLOnR1s74o The cover by singer songwriter […]
The recently developed relationship between targeting and creative poses a challenge to agency business models. The big trends in digital advertising during the past 12 months have all been about improving targeting, and by extension all about data. The tail end of last year was dominated by the adoption of retargeting by online retailers, and […]
Chime Communications has restructured to focus on sports and digital marketing after its PR contract with the US Government ended earlier than expected.
The Rugby Football Union (RFU) will not go chasing after sponsors to boost its commercial revenues despite posting a £6.3m loss.
Kesa Electricals has sold off loss-making electricals chain Comet to an investment firm for just £2 in yet another indication of the turmoil on the UK high street.
Unilever insists that there will be no supply chain disruption if workers at their UK factories do go on strike next month.
Lucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
Starbucks’ decision to cut NFC out of the loop could encourage more retailers to take the same route and develop bespoke mobile phone payment apps, instead of waiting for stores and handsets to become NFC compatible. NFC has been touted around as the next big thing in retail and mobile allowing consumers to move towards […]
The Central Office of Information (COI), the government’s on-notice marketing services provider, spent £168m on marketing in its penultimate financial year.