The Army follows up record recruitment with ‘Nightingale’ campaign
Sarah VizardThe Army is shining a light on the role it has played supporting the NHS during the coronavirus crisis as it looks to show the relevance of a military career.
The Army is shining a light on the role it has played supporting the NHS during the coronavirus crisis as it looks to show the relevance of a military career.
Rather than letting Covid-19 put it off its stride, UKTV is investing in a major brand repositioning project as it looks to get match fit for the post-lockdown world.
At the end of every week, I look at the key stories from this week, offering my view on what they mean for you and the industry. From the travails of the travel industry, to the challenge of maintaining momentum, it’s been a busy week. Here is my take.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Internal communications and customer care may have slipped down the list of priorities for some brands pre-Covid, but both roles have emerged as priority areas for companies looking to a post-pandemic recovery.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As the UK enters the deepest recession in living memory it is understandable companies have kicked into survival mode, but giving up on long-term strategy has the potential to cause serious brand damage.
The broadcaster’s annual award is focused on ethnic diversity after new research found UK advertising does not reflect different cultures well.
Using partnerships mitigates against rising media costs while taking advantage of the ecommerce boom and ensuring partners are measured on performance.
Despite increased pessimism among marketers following the Brexit vote and Bellwether predicting a fall in ad spend for 2016 and 2017, the IPA stresses marketers need to remain optimistic.
Freesat and River Cruise Lines are using traditional direct mail to advertise to couples whose children have left home.
New guidelines from the ANA put the onus on marketers to improve media transparency, recommending they appoint a chief media officer to give ‘board oversight’ and rewrite contracts.
With the much anticipated line-up now live, the Festival of Marketing 2016 is set to be an event fuelled by unparalleled content that will engage, enthral and educate.
Nearly four out of five marketers use ‘engagement’ as a metric to prove return on investment, new Marketing Week research has found, but only a minority believe senior leaders take the term seriously. So when and how should you be using it?
Like Cabbage Patch Kids, the Rubik’s Cube and the Tamagotchi, Pokémon Go is a fad destined to burn out quickly, but that doesn’t stop clueless marketers abandoning their brand positioning in favour of luring any teenage boy with a smartphone.
Both BT Sport and Sky are launching multimillion pound marketing campaigns featuring high profile players, including David Beckham and Gareth Bale, as they aim to convince consumers they should be the sports broadcaster of choice, ahead of the new Premier League season.
Despite the launch of its much-hyped ‘One Brand’ strategy and a multimillion-pound push for its ‘Taste the Feeling’ marketing campaign, Coca-Cola sales are declining as it faces dramatic shifts in consumer habits and growing concerns around sugar.
Consumers are turning their backs on making big purchases as confidence takes a hit following the vote to leave the EU.
New research shows marketers are continuing to make progress in terms of reaching the c-suite.