Alphabet, Barclays, United: Everything that matters this morning
Marketing Week ReportersWe round-up all the latest marketing news you need to know this morning.
We round-up all the latest marketing news you need to know this morning.
From long form to user-generated, Marketing Week explores different video formats and when best to use them in the first of this week’s focus on video.
Analysts expected consumer confidence to decline after the Government triggered Article 50, beginning the Brexit process, yet in April it held up.
We round-up everything from the world of marketing that you need to know about this morning.
Insurance firm admits it lost both its ‘laser-focus’ on the customer and challenger status amid the distraction of growing the business.
As Sainsbury’s annual profits fall 8.2%, the big four supermarket reveals how it plans to fight off the German discounters.
Amazon is hoping to muscle its way into the fashion market with the launch of its own-label fashion brand, but to pose any real threat to the likes of Asos and Boohoo it must shed its utilitarian image.
Speaking around the launch of its ‘Spend It Well’ campaign, M&S’s marketing boss says the new direction represents a more confident business.
Ryanair’s outspoken CMO Kenny Jacobs admits to being “a bit of a bad boy in the industry” but believes brands don’t need to be loved, they just need to stand out enough and retain a healthy dose of common sense.
We round-up all the marketing news that matters this morning.
With McDonald’s pulling its latest ad after just four days following consumer complaints, are more brands bowing to the pressure of social media and canning their creative to prevent further brand damage?
We round-up all the marketing news that matters around the world this morning.
Donald Trump’s chaotic presidency is highlighting the importance of trusted news brands and driving consumers towards the only model that can save the industry – paid subscriptions.
Pomphrey will join the soft drinks brand as UK head of marketing in June after 10 years at Innocent.
Marketers are increasingly moving away from paying their agencies based on fees and incentives and instead adopting compensation models in a bid to ‘simplify’ pay models, according to a ANA report.
With the right level of support neurodiverse individuals can prosper in any business and make a significant contribution which benefits both brand culture and the bottom line.
We round-up all the marketing news that matters around the world this morning.
But confidence is expected to fall into decline ‘sooner or later’ as consumers face up to pressure of inflation and poor wage growth.
Rising food inflation is playing into the hands of the discounters, according to the latest figures from Kantar Worldpanel.
Businesses are increasingly using customer experience to differentiate their brand yet 30% of senior leaders are confused about who should take ownership of it.