General Election, Coke Zero, Facebook: Everything that matters this morning
Marketing Week ReportersWe round-up all the marketing news that matters from around the world this morning.
We round-up all the marketing news that matters from around the world this morning.
Mobile World Congress: Mastercard has unveiled a raft of digital payment innovations, but is warning of the challenge it faces to find digital talent.
GfK warns that if consumer confidence continues to drop, there could be a slowdown in the UK economy this year as well.
The marketing boss of Vodafone’s B2B enterprise urges marketers to move away from “shiny” trends in favour of long-term brand building.
Mobile World Congress: Vice founder and CEO Shane Smith says everyone is investing in platforms and not thinking about the content to “fill the pipe with” as it announces a series of deals to build global mobile content.
Mobile World Congress: The 3310’s comeback may have stolen the show, but Nokia’s CMO is keen to show that the brand is much more than mobile phones and that there is a risk in people only focusing on that part of its business.
After a fraught few months BT’s CEO Gavin Patterson wants to “refocus and re-energise” the business around three core areas: infrastructure, people and innovation.
From Nokia stealing the show at Mobile World Congress to Deliveroo launching its first TV ad, we’ve rounded up the five stories you need to read this week.
We round up all the latest marketing news from around the world.
We round-up all the brand activity around International Women’s Day that looks to inspire, celebrate or support women and girls.
Senior female marketers in particular are being encouraged to mentor other women, as many women “plateau” in their career before reaching C-suite level.
Consumers are becoming “disenchanted” with advertising as brands increasingly use digital to target consumers in every facet of their lives, disregarding consent and context in communications, according to industry chiefs.
For marketers to overcome strong beliefs inside the company, showing facts may not be enough. Your better bet is to ask a powerful question: “How, exactly?”
The Marketing Academy’s leadership conference is back and Marketing Week readers can get a £100 discount if they book before 17 March.
We round up all the latest and most important marketing news.
Here’s my highly scientific countdown of the top 10 things you should have been paying attention to this year, and what they mean for 2017.
Consumers can change their mind about buying a product or service at any stage of the purchase journey and for any number of reasons but two new pieces of research find poor customer service and lack of availability are the main turn-offs.
As it teams up with CNBC for a new show about empowering startup businesses, Alibaba says it isn’t in a rush to become the next Amazon.
Thomas Cook says its new campaign represents the needs and tastes of a “modern nation”.
Despite the political instability of 2016, consumers are ‘gung-ho’ about spending this December, as confidence increases after a rollercoaster year.