Rise of the machines: Are robots after your job?
Mindi ChahalShould marketers fear for their jobs or embrace the rise of artificial intelligence and machine learning, so they can adapt now and stay relevant in the future?
Should marketers fear for their jobs or embrace the rise of artificial intelligence and machine learning, so they can adapt now and stay relevant in the future?
The IAB’s new CEO, Jon Mew, wants to reassert positivity and get brands to love digital again, after a turbulent year in which measurement, viewability and ad fraud have been top of marketers’ concerns.
After a difficult year of recalls and faulty products, Samsung has entered 2017 with profits at a three year high, but has the brand fully recovered?
Despite efforts to promote the value of marketing within businesses, Marketing Week’s annual Career and Salary Survey shows there is still a lack of understanding and appreciation for the discipline, at a time when gaming and gambling is revealed as the best paid sector for marketers.
Morrisons’ CEO David Potts talks up the positive brand impact from its online partnership with Amazon as its sales soared over Christmas
Tesco has given an insight into its advertising plans for 2017 as it capped off a year of recovery with a good performance over Christmas.
Sales in Marks and Spencer’s struggling clothing and homeware division rose 2.3% over the Christmas period, well above expectations for roughly 0.5%.
Money is important but job satisfaction is about far more than financial remuneration, says Helen Tupper, marketing director at Microsoft DX.
From Camden Town Brewery battling criticism of its takeover by AB Inbev and launching its first major campaign to the results of the investigation into media transparency in the US, find out everything you need to know from the past week in marketing
Consumers still feel under pressure financially so brands that can innovate and offer value in different ways will be best placed to succeed, new research finds.
Helen Tupper, head of marketing at Virgin Red, outlines three steps all marketers should take when trying to build a successful mentor relationship
Asda’s CEO Andy Clarke is standing down to make way for the boss of parent company Walmart’s China operations as it looks to turn around declining sales and consumer perceptions of the brand.
The polls are still within the margin for error, but marketing theory suggests we are heading for Brexit.
Cannes 2016: As the Cannes Lions Festival of Creativity gets underway in France we round-up everything you need to know from the day’s events.
News UK is investing “millions of pounds” in mobile video and launching a new “vertical video” advertising model as it seeks to capitalise on growing consumer appetite for mobile viewing.
While some brands such as McDonald’s and RBS have resumed spending on YouTube, the majority including M&S, Tesco and Pepsi have not as they wait for ‘guarantees’ from Google.
Unless marketers step up and take the lead, great customer experiences will remain a corporate fantasy.
We round-up everything you need to know from the marketing world this morning.
Heineken’s politically-charged Worlds Apart campaign was the victor for the top 10 UK YouTube ads in April, which were compiled by balancing the total number of views with the percentage of organic and paid views.
Treating patients like demanding consumers in order to deliver the seamless, trustworthy experiences they crave is helping a new wave of healthcare disruptors set themselves apart.