International news: Unilever’s hiring shift and beer designed for brunch
Sarah VizardPlus Verizon’s attempts to take on Facebook and Google and Nike, Puma and Asics come under fire over factory working conditions.
Plus Verizon’s attempts to take on Facebook and Google and Nike, Puma and Asics come under fire over factory working conditions.
Consumer confidence has taken a hit after the General Election as consumers worry about the economic outlook.
All the latest news and insight on the marketing news this morning.
Facebook is transforming its Messenger platform to work as a contact book for consumers, and looks to attract brands by allowing them to contact consumers directly.
The cynic will say this is just an attempt to avoid a fine, but hitting the reset button on data is a strategy that should be applauded.
Plus Whole Foods is on the hunt for a new creative agency ahead of its Amazon acquisition and Woolworths refuses to stock Coke Zero in Australia.
Tommy Hilfiger might be a well-established brand but in order to keep up with today’s always-on consumers and find younger fans chief brand officer Avery Baker has adopted a startup mentality taking cues from tech and entertainment.
Make sure you’re up-to-date with all the latest brand and marketing news in our morning round-up.
A year ago the wealth management arm of UBS decided to shake up the financial services sector with the launch of content platform Unlimited, making a play for a new generation of purpose-fuelled millionaires.
Brands are increasingly turning their sights to Africa as the next source of fast growth, but what are the challenges of launching on the continent, and how can marketers reach such a diverse range of consumers?
Plus WeChat opens its doors to marketers and McDonald’s launches a campaign in India encouraging consumers to celebrate each other’s differences.
Despite reporting its first annual sales growth in seven years, Tesco’s CEO Dave Lewis is aware food inflation could force the resurgent brand to make some bold changes.
Film director Shane Meadows has directed 13 short films for the convenience retailer as part of its new ‘Great things happen when we work together’ campaign.
We arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
Clients believe they are getting better at briefing a “single-minded proposition”, but agencies remain frustrated with channel-specific briefs.
Previewing his Cannes Lions keynote session, Unilever chief marketing and communications officer Keith Weed says focusing on quality and diversity will make consumers more open to ads where they see themselves reflected.
Unilever’s ‘Sustainable Living’ brands, which include Hellmann’s, Dove and Ben & Jerry’s, delivered more than 60% of the company’s growth in 2016.
Asda slowed its rate of decline in its first half but still has a lot of work to do if it wants to make up for market share losses.
If you haven’t sent in your submissions for the Masters of Marketing awards yet don’t despair as the awards deadline has now been extended to 23 September, giving you an extra two weeks to enter.
Fast-growing chains such as Byron account for only a small market share among burger and chicken restaurants, but changing preferences and rising incomes could encourage more consumers to trade up from fast food brands such as McDonald’s.