Tesco admits TV ads ‘could still improve’
Thomas HobbsThree consecutive quarters of sales growth show Tesco is a “brand out of crisis”, according to CEO Dave Lewis.
Three consecutive quarters of sales growth show Tesco is a “brand out of crisis”, according to CEO Dave Lewis.
From Sir Martin Sorrell on Facebook video ads, to Fitbit’s move further into healthcare and MasterCard’s attempts at mastering the selfie, find out everything you need to know from the past week in marketing.
The emergence of content marketing as a separate discipline has distracted marketers from their real job of communicating with customers and selling stuff.
Morrisons chairman Andrew Higginson has urged advertisers to help consumers find the “right” trustworthy brands as they are more cynical and spoiled for choice “than ever before”.
Malibu is using connected technology in a bid to rid the world of bar queues and bring club and festival goers’ drinks directly to them.
Helen Tupper, director of careers specialist Amazing If and former head of marketing at Virgin Red, outlines the three things people should ask themselves before looking to move job.
Do truth and authenticity still appeal to consumers who have grown accustomed to clickbait and false promises?
On-demand service Refugee Text is using messenger apps to provide vital information to refugees in a way that is convenient to them and targeted to their situations.
Following a high-profile price spat with Unilever, Tesco’s UK CEO Matt Davies says the supermarket is committed to fighting food inflation.
New research shows a significant disparity between advertisers’ assumptions of TV viewing habits and real consumer behaviour.
With inflation forecast to rise to nearly 3% this year and the pound weakening amid Brexit uncertainty, marketers have to reassert control over pricing within their business to ensure it remains competitive.
EasyJet has created a new director of customer role and will merge digital and marketing as part of a team restructure that will allow the low cost airline to focus on customer experience, business travellers and digital innovation.
Marketing Week’s annual Career and Salary Survey reveals pay parity between men and women is getting worse rather than better.
Despite being one of the world’s biggest businesses few Britons have heard of Alibaba. Its European head discusses how the Chinese company plans to grow in this part of the world.
The high price tag of education, fierce competition within the sector and the Brexit vote have combined to mean universities need to work harder than ever to attract Gen Z students.
The popular assault course event is hoping to establish itself as both a televised sport and global lifestyle brand in 2017.
Airbnb is looking to convince travellers to book more than just accommodation as it says the “openness” travel can bring is important following Brexit and the US election.
With negative consumer perceptions persisting, banks are changing their marketing efforts to take a more purpose-led approach.
Hailey Baldwin, Kendall Jenner and Iris Apfel all featured in the top five biggest celebrity endorsers, according to Celebrity Intelligence.
From Unilever responding to “the return of nationalism” to Alzheimer’s Society rebranding, here are the five marketing stories you need to know about this week.