Amazon under fire over ‘misleading’ delivery charges
Rachel GeeA new ruling by the ASA has banned two of Amazon’s delivery ads, deeming them unclear and “misleading” to customers.
A new ruling by the ASA has banned two of Amazon’s delivery ads, deeming them unclear and “misleading” to customers.
Gap says it “did not intend to offend anyone” with its online ad.
Just Eat, Direct Line and the FT explore where programmatic advertising is headed next and what that means for brands.
A new report from Russell Reynolds says that the turnover of US CMOs is at its highest yet, but are marketers being promiscuous or are they undervalued by employers?
Amid a plethora of mawkish ads and emails, an effortlessly rewarding app experience is a much more soothing escape from the stresses of the Covid crisis.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. Customer journeys, attitudes and habits loomed large this week. What is happening now and what does the future hold? All questions that prompted news and analysis this week. Here is my take.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
A famous old name turned its fortunes around and repositioned itself as the leading whisky brand thanks to clever targeting and content creation.
A new study by ISBA has found that half the money advertisers invest in programmatic advertising never reaches online publishers, with 15% of the money unattributable to any players in the supply chain.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Having seen sales more than treble, Meatless Farm is launching a campaign, ‘Try it’, to communicate the versatility of meat alternatives and convince more shoppers to take the plunge.
From the 50% of programmatic ad spend that isn’t reaching publishers to Kraft Heinz’s approach to marketing during the pandemic, catch up on all this week’s major marketing news.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketers and creatives must stick to their brand values during the Covid-19 pandemic, and not be afraid to use influencers to help them produce cost-effective content and communicate with their target audiences.
Brands that avoid generic messages about staying at home, togetherness or looking to the future with optimism are more likely to resonate with consumers during the pandemic.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
The government’s message on controlling coronavirus while leaving lockdown is fatally unclear, and only expert intervention can avoid a disastrous failure.
Partnerships with Amazon and Deliveroo put Morrisons in a “very good place” as consumers switch to grocery home delivery and are forced to buy more fresh food through supermarkets.
What is the right overall level of investment in paid search and how do you set the right bidding or price levels for when ads are clicked?
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.