Consumer confidence, email, retail sales: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Consumer confidence is likely to plummet even further as Covid-19 continues to spread across the UK, but brands should see this as an opportunity to be noticed, rather than keeping quiet.
From Giffgaff’s new ad campaign in response to the coronavirus pandemic to EasyJet scrapping the CMO role and the hit to consumer confidence, catch up with all this week’s most important marketing news.
GfK has put out a flash report into the impact the mounting coronavirus crisis is having on consumers that paints a stark picture of plummeting feelings over the economy, personal financial situations and purchase intent.
Despite a rise in LGBTQ+ representation in advertising, trans people are still woefully underrepresented.
From fears over job security to heightened stress, the Covid-19 lockdown is impacting marketers both personally and professionally.
As Snapchat’s user base continues to grow, the platform is becoming more appealing to brands both large and small.
If you have had success with a campaign it is tempting to over-analyse and post-rationalise. Don’t. Just move on and get some perspective.
From streaming wars and block lists, to programmatic DOOH and the impact of Google’s third-party cookie ban, Marketing Week predicts the media trends that will take shape this year.
As the French capital gets its gameface on ahead of the 2024 Olympics, Adidas explains how the city’s local creativity is feeding the brand’s international strategy.
Aiming to disrupt the way the UK buys used cars, Cazoo has embarked on a ambitious plan to take the business from startup to household name.
Inglis will leave the business at the end of March, joining Paula Nickolds and Rob Collins in a growing list of senior management departures.
Missed the big news this week? Catch up on all the latest including The Guardian banned ads from oil and gas companies, Unilever’s focus on brand purpose and the departure of John Lewis’s Craig Inglis.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
In search of a distinctive idea to reignite its business, Marks & Spencer unwittingly kicked off the trend for ‘food porn’ with the release of its 2006 campaign ‘This is not just food’.
We arm you with all the numbers you need to tackle the week ahead.
Marketers should be as wary of those predicting the marketing world is about to change forever as they are of people who thought Oreo’s Superbowl tweet was the future of marketing strategy.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The luxury sector needs to fully embrace the possibilities of ecommerce if it wants to maintain engagement with consumers in the new socially distanced world.
We arm marketers with all the numbers they need to tackle the week ahead.