Losses increase for Thomas Cook
Branwell JohnsonLosses have mounted for Thomas Cook but the tour operator says it can “unlock the full potential of our brands” with the development of new and different products.
Losses have mounted for Thomas Cook but the tour operator says it can “unlock the full potential of our brands” with the development of new and different products.
Halewood International is moving into the growing ros短arket with the launch a of a variant of its Lambrini brand to be supported by a 5m marketing campaign.
Tesco has hinted that its Big Price Drop initiative could be jettisoned after admitting that it needs to “have a different kind of conversation with shoppers”.
Cultivating the $2-a-day consumer: The African continent’s lower middle-class – those with $2-a-day to spend – are set to swell, presenting fertile ground for brands to expand. P&G, PJ Cussons and SAB Miller are among the pioneers laying the groundwork.
Findings reveal a lack of cohesion between sales and marketing departments. But as Andy Ferguson explains, both sides stand to gain from mutual support. Andy Ferguson is managing director of NHA International.
Imperial Tobacco and British American Tobacco (BAT) have lost their battle against a European Union directive requiring larger health warnings on packs. Directive 2001/37/EC, on the manufacture, sale and presentation of tobacco products, also bans terms such as “light” and “mild”, which health lobby groups say mislead consumers into thinking certain brands are safer. The […]
The frantic high street Christmas search for Buzz Lightyear disguises
Bebo is approaching brands and agencies to drum up advertising for the third series of its hit cross-platform drama Sofia’s Diary, which goes into production this month. The AOL-owned social networking giant is keen to build on the success of the previous two series, which have seen the Sofia’s Diary profile page viewed 2.45m times […]
Before jumping aboard the extra minutage bandwagon, we should take time to consider all the pros and cons and test the theoretical benefits properly before setting changes in stone. By Simon Mathews. Simon Mathews is managing director of Optim
Swedish home retail giant Ikea is reviewing its global media agency accounts, currently held by WPP Group’s Mediaedge:cia and MediaCom. Mediacom has held the UK business since 2005, when the WPP group agencies took over the global accounts after winning a final pitch against Omnicom’s OMD. The retailer has been seeking to shore up its […]
Many people don’t know what smart TVs can do for them, according to research seen by Marketing Week. Marketers must explain the benefits of interactive sets to improve take-up.
After finance and property, two of the worst-hit sectors in the economic downturn have been travel and media. Disposable income has dipped and advertising budgets have been slashed. With about a third of its $37.8bn (£25.9bn) revenues coming from theme parks and the balance brought in by television channels and movie studios, Walt Disney Company […]
Consumer confidence plummeted to one of its lowest-ever levels in August, according to the latest monthly figures from Gfk NOP.
Watch the Audi ad here.
Supermarkets registered the strongest sales performance of 2012 in August thanks to the impact of the Olympics and better weather, according to the latest Nielsen figures.
M&S has admitted that it should improve the coordination between marketing, PR and buying divisions after the underselling of some of its best items resulted in a fall in clothing sales.
The Football Association is launching its biggest ever campaign to boost football participation.
Consumer confidence has bounced back in May, marking its second largest jump ever recorded.
Pernod Ricard has credited its marketing strategy in helping deliver its biggest sales jump in four years.
Gary Moss, chairman of Brand Vista, explains how a new brand alignment monitor can help brands assess whether they are delivering on their brand promises.