Grocery sales, consumer optimism, email open rates: 5 interesting stats to start your week
Sarah VizardWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Transport for London invested £6m in a programme to resolve the disconnect between bus driver behaviour and customer expectations, creating £13.3m in additional yearly revenue in the process.
The latest IPA Bellwether survey shows the coronavirus pandemic has caused broad-based cuts to all forms of marketing activity, but this is a “high risk strategy” and marketers are being urged to think twice before pulling spend.
BT’s new campaign aims to teach the nation vital digital skills as it looks to play a role as a public service communicator during the coronavirus pandemic.
Heineken used its sponsorship of the UEFA Champions League to attract new digital consumers, dispelling the myth that digital only increases sales penetration among loyal customers.
From cash flow to furlough, soaring demand and the shift to browsing behaviour, small and medium-sized businesses are finding themselves uniquely challenged by the coronavirus crisis.
Consumers’ attitudes towards the economy, their personal financial situations and purchasing have stabilised but they are still only hovering just above the historic lows recorded in 2008.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Advertising was a topic that loomed large this week. Whether to, in what way, where and when – all questions prompted news and analysis on Marketing Week.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Tesco boss Dave Lewis has declared the weekly shop is back in fashion, while new data from Kantar raises questions over whether these habits will continue beyond lockdown and how that might shape the grocery market post-Covid-19.
Amid a cultural backdrop of climate emergency, Brexit chaos and fears over gun violence in the US, brands are increasingly deciding to take a stand, rather than play it safe.
Recognising that the future of sports sponsorship has moved beyond megastar athletes performing tricks in front of devoted fans, brands are increasingly turning to the grassroots to tell more engaging stories.
From CMO rebranding to Brexit and the evolution of loyalty, here are the key issues, challenges and opportunities that will shape marketers’ working world in the year ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
After taking a hiatus from work to look after her children, Giffgaff’s CMO Sophie Wheater is candid about the difficult decision to go back to work and how businesses and parents can make the balance work.
Not all publicity is good publicity, but as long as you don’t undermine your proposition or entirely alienate your market, the salience gained from a bad news story often outweighs any damage to brand image.
The new campaign focuses on the role of TV advertising in business transformation for the first time, using a mythical character – the Tooth Fairy – and her struggles to grow her new business.
Research has found that customers are more open to trying something new soon after a landmark event, opening up an opportunity for brands to get them to switch.