In this new multichannel world, SEO is not just for enthusiasts
Ben DavisThe strategic importance of search is clearer than ever, and shows how digital and classical marketing have further converged during the pandemic.
The strategic importance of search is clearer than ever, and shows how digital and classical marketing have further converged during the pandemic.
The end of third-party cookies might feel like a disaster, but brands should embrace the change and prepare themselves to thrive in the first-party data era.
On a mission to become a global household name, William Hill is betting big on its brand with a new campaign and updated identity focused on the social side of gambling.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the need to merge brand and performance teams to the value of diagnosis, it’s been a busy week. Here is my take.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
CMO Beckie Stanion hopes to change consumer perceptions of Sports Direct with its second ever brand campaign, which celebrates the unifying power of football ahead of the Euros.
We arm you with all the numbers you need to tackle the week ahead.
The creation of the marketing director role sees CMO Zaid Al-Qassab take on expanded responsibilities heading up the marketing and viewer experience division, part of a reshuffle first announced in January.
Founded by two former Unilever marketers, Smol is gaining ground on its global FMCG rivals with a DTC model focused on being eco-friendly, convenient and value for money.
In the latest episode of Marketing Week’s podcast series, Spotify UK marketing director Olga Puzanova discusses how the platform plugged into lockdown culture and used its brand of data-driven storytelling to dial up the audio experience.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From understanding where you can add value to Sports Direct’s brand building endeavour, it’s been a busy week. I’m stepping in for Russell again this week, so here is my take.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
We arm you with all the numbers you need to tackle the week ahead.
Sports Direct’s brand health is at a low point after the pandemic, but CMO Beckie Stanion has a plan to turn around brand perceptions with large scale campaigns and a focus on sports accessibility.
Being able to take advantage of opportunities and overcome challenges starts with having a solid marketing strategy in place, which Boots CMO Pete Markey says might sound basic, but without the right foundation it’s easy to get blown off course.
As consumers face price hikes and interest rate rises confidence in the economic situation is dwindling, so marketers are encouraged to adjust their strategies accordingly.
The retailer plans to invest “as much as it possibly can” in digital marketing, after adopting “new and more effective ways” to maximise return.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Asda is set to invest £45m in the new budget range, as it seeks to regain its position as the UK’s second largest supermarket by market share.
New data shows consumers are already cutting spend across food, eating out and clothing, while analysts expect further cuts to emerge across electronics, holidays and subscriptions.