A guide to risk versus reward for brands on social
Harry LangWith Duolingo the latest brand under fire for a social gaff, how can brands allow their social media teams the freedom to entertain without risking a PR disaster?
With Duolingo the latest brand under fire for a social gaff, how can brands allow their social media teams the freedom to entertain without risking a PR disaster?
By working up to investing in brand building – rather than adhering to the 60:40 rule – are small businesses on the road to success or setting themselves up to fail?
M&S has highlighted its brand and product proposition, personalisation and data, and modernising its store estate and supply chain as key focus areas for the next two years.
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M&S Food has a “busy summer” of marketing ahead of it, says marketing director Sharry Cramond, as the grocer doubles down on delivering healthy food at low prices.
Opening the doors of its Danish HQ to celebrate its 90th anniversary, Lego outlines how it plans to put play back on the agenda.
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While mentoring can feel like it’s reserved for senior leaders with strong networks, marketers are finding new ways to open career support up to the next generation.
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Inglis led marketing at John Lewis for 12 years, before leaving in 2020 to explore new opportunities. Now he is on a “mission” to eradicate the term ‘B2B’.
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Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
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TV audiences are fragmenting as the number of streaming channels grows. Meanwhile, the recession makes it more important than ever for brands to understand viewing habits to maximise the effectiveness of their spend.
While it won’t come down to marketers alone, our industry does have a role to play in helping shift the focus from body positivity to body neutrality, which means forgetting ideals, letting go of so-called flaws and letting people just be.
While three measures have increased over the past month, consumer confidence is still deep in negative territory.
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