Ritson’s top 10 marketing moments of 2022
Marketing Week ReportersFrom Elon Musk and BrewDog to brands’ Russian exodus and brand purpose, Marketing Week’s trusty columnist reveals his biggest marketing moments of the year.
From Elon Musk and BrewDog to brands’ Russian exodus and brand purpose, Marketing Week’s trusty columnist reveals his biggest marketing moments of the year.
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With sales up 23% in 2022 to £1.5bn, Greggs is confident its value for money proposition remains ‘highly relevant’ to consumers.
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We arm you with all the numbers you need to tackle the week ahead.
Sainsbury’s focus on value has helped the supermarket fend off competition from the discount supermarkets over Christmas, as traditional grocers battle to maintain market share.
Some customers also switched to discounters Aldi and Lidl over the festive period, but for Tesco this was more than offset by gains from other supermarkets.
With UK sales down 8%, the ecommerce giant says it is “optimising marketing spend” and culling unprofitable brands in a bid to make £300m in savings.
CEO Stuart Machin also praised the “outstanding performance” delivered by the clothing and home team, which grew its market share to its highest since 2015.
From the persistent data skills gap to salary increases and the mass adoption of hybrid working, the 2023 Marketing Week Career and Salary Survey reveals how teams and hiring priorities are evolving.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Terry Smith launching a fresh attack on Unilever’s purpose efforts to Sainsbury’s staving off competition from the discounters, it’s been a busy week. Here is my take.
A breakdown of overtime by job category suggests that senior marketers are working significantly longer hours than their junior counterparts.
We arm you with all the numbers you need to tackle the week ahead.
The brand believes a focus on “hyper-personalised” customer journeys, expanded gifting and a subscription service will help it grow following a post-lockdown lull.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
In the last of our series on what makes a great marketing organisation, marketers explain why “living the clichéd conversations” about company culture is crucial to turn intentions into action.